Our working sessions will be located on the 2nd floor of the Elektra Metropolis hotel. A buffet lunch is available for attendees in the Roof Garden Restaurant 12:00 pm - 1:00 pm

10:00 am - 3:00 pm
New Business Working Session

Location: Magnolia I, II & III at The Elektra Metropolis, 2nd Floor

Based on Partner demand for agency new business insights, we are combining our new business sessions previously dedicated to our Healthcare and B2B agencies on Monday, October 10th and opening up participation to all WPI agencies.
Moderated by Marcus Brown, founder of The Great Pitch Company, this session will explore how an agency becomes truly great at business development from a) retaining and growing existing clients, to b) marketing and having a differentiating, relevant and attractive agency proposition that is brought to life across ‘paid’,’owned’, and ‘earned’ channels c) new business skills to d) how to leverage the network for new business
This session is full. 
10:00 am - 3:00 pm
Next Gen Council Meeting

Location: Magnolia I, II & III at The Elektra Metropolis, 2nd Floor


5:30 pm - 8:30 pm
Opening Reception

Make your own way to Dionysus Zonar nestled near the base of the Acropolis with stunning views.

We recommend the following walking route through the center of historic Athens that will take you past many historic sites along the way.  Allow for plenty of time to stop and enjoy the sites.


Our full day session will be held at the Athens Music Conservatory.

The Athens Conservatoire is the oldest educational institute for the performing arts in modern Greece. Some of their graduates include; Spyros Samaras, Dimitiris Mitropoulos, Nikos Skalkottas, Maria Callas, Gina Bachauer, Alexandra Triantis, Mikis Theodorakis, Dimitris Sgouros, among others.

Please meet in the lobby at 8:30 am to walk to the bus pick up point.

9:30 am - 11:00 am
Agency Showcase

Stephen Brown, WPI Board Chair and CEO at Fuse Create leads this pass the mic session as WPI Partners will be asked to share one area of your business that you are most excited about, or, one business challenge you are facing that you hope your Partners can help you address.

One representative from each agency will be given two minutes to represent your organization. For those speakers, sponsors and guests in attendance, we invite you to join in this experience as well!

11:00 am - 11:30 am
Networking Break
11:30 am - 12:30 pm
Change That Matters, A Guide to The Future of Marketing & Advertising
Tom Goodwin, Founder, AWHIN

We are obsessed with the idea that everything in the world is changing faster than ever.

But what are the changes that really matter? What new technologies should we work around, what new opportunities should we embrace and how can we remember time honored principles that haven’t altered.

This is an exciting foray into seeing an era of marketing, a provocation into new ways to think, on profound new ideas and possibilities  we can unleash.

12:30 pm - 1:30 pm
1:30 pm - 2:15 pm
Master The Art of Trusting Yourself
Sally Henderson, High Stakes Leadership Mentor

It's no secret that trust is the bedrock of all effective relationships, in life, in society, in business and in leadership.

So, why do we regularly take trust for granted? Why don't we value it, teach it as a core life skill, and use it to our best advantage in the workplace?

To master the art of trusting in you, you have to be prepared to make the effort to go inside of you. To ask the simple yet powerful questions and commit to changing established habits for the better.  Without guidance and a structured approach this vital skill too often fails to happen; especially when the stakes are high!

In this Motivational Talk you will learn:

    • The Trust Framework Check-In Tool from The Real Method
    • How to spot imposter syndrome through the words ‘NEED’ and ‘WANT
    • How to connect your inner intuition to unlock your full potential
    • The key simple yet powerful four questions that will help you commit to changing established negative habits for the better
    • The impact the subconscious brain has on our ability to trust in ourselves
2:15 pm - 2:45 pm
Networking Break
2:45 pm - 4:45 pm
Elevate Your Agency On Linkedin: Winning Tactics & Techniques
Richard van der Blom, Founder & CEO, Just Connecting HUB

Welcome to our 2-hour workshop on transforming LinkedIn from a mundane social media network into a dynamic business tool. Throughout this session, we will explore various eye-opening insights that will revolutionize your perspective on LinkedIn.

With +700.000 marketing and communication decision makers active on LinkedIn, it’s the ideal place to identify, engage and network with future clients. But where to start? What is the role of the corporate channel, what are the benefits of employee advocacy programs? This workshop will provide you with fact based information on buyers behavior and how to adapt your strategy to grow your agency and maybe even your client’s success.

Discover the key elements of social selling and unlock the potential of LinkedIn for effective lead generation. Learn the art of thought leadership and understand how personal and corporate branding can drive sales. Additionally, we will delve into strategies to amplify brand awareness by leveraging impactful content. Lastly, gain valuable insights on the winning outreach strategy, taking you from connecting with prospects to converting them into loyal clients. Get ready to elevate your LinkedIn game to new heights!

    • Introduction: LinkedIn, from boring Social Media network to vibrant Business Tool
    • 5 Insights that will change your view on LinkedIn forever.
    • The elements of Social Selling and how to use LinkedIn for lead generation
    • Thought Leadership sells: the essence of Personal & Corporate Branding
    • Increase Brand awareness: how to maximize the Impact of your Content
    • The winning Outreach Strategy: from Connecting to Converting

And in addition, also how LinkedIn can be used as a Service to boost Client’s Success.

7:00 pm - 11:00 pm
Dinner at Geros Tou Moria

We will walk to this traditional taverna located in the heart of historical plaka for traditional Greek food, music and dancing. 


Our full day session will be held in the ballroom at the Elektra Palace Hotel.

9:00 am - 10:15 am
The Independent Agency Network of The Future
John Harris, President & CEO, Worldwide Partners

John Harris, President & CEO, Worldwide Partners will provide an update on the network and outline the goals and strategies for the future.

10:15 am - 11:15 am
Confident Creativity: How to Use Emotion Measurement to Predict Success
Jon Evans, Chief Customer Officer, System 1 Group
Uncensored CMO Podcast Host

In this session, Jon Evans, Chief Customer Officer of System1 and host of the #1 marketing podcast Uncensored CMO, will showcase how advertising can be linked to business performance by leveraging emotion, and take a closer look at the specific features that make advertising most impactful and why. The insights from this presentation, including an analysis of top-scoring ads, will help agencies develop and present campaigns with greater confidence to clients and prospects alike.

11:15 am - 11:45 am
Networking Break
11:45 am - 12:45 pm
Leadership & The Intersection of Creativity & Technology
Steve Vranakis, Executive Creative Director, Google

Steve Vranakis, ECD of Google, former Chief Creative Officer for Greece, and 12-time Cannes Lion winner sits down to share his thoughts on leadership and the intersection of creativity and technology.  

12:45 pm - 1:45 pm
1:45 pm - 2:30 pm
The Power of Independent Agencies
Staci Mellman, SVP of Marketing, Brand USA

WPI client Staci Mellman, SVP of Marketing of Brand USA, shares a client’s point of view of the power of independent agencies and what led to their decision to select an independent agency network solution vs. a multinational holding company.  

2:30 pm - 3:30 pm
Diversifying DEIB: How Indie Agencies are Expanding DEIB Efforts to Reach More Underrepresented Audiences

The advertising industry has made great strides in embracing DEIB principles in recent years. But there is more we can all be doing to ensure that all underrepresented audiences are being addressed. This panel of indie agency leaders will share their experiences and efforts to connect with underrepresented consumers and attract and retain underrepresented talent.

    • Hugh Boyle, Founder of WPI agency Doable will discuss their commitment to being primarily staffed by professionals with disabilities, as they focus on marketing to the disabled community
    • Tracy Hitchcock, COO of WPI agency Stoltz Group, will talk about their We See Your Potential RETURNship Program, which empowers individuals with a fresh start after taking a break from their careers  
    • Christopher Kenna, CEO of Brand Advance Group, will discuss how their agency and technology connect brands to underrepresented communities globally
3:30 pm - 3:45 pm
Networking Break
3:45 pm - 4:30 pm
Creating Agency Value Through Mergers and Acquisitions
Panel moderated by: Doug Baxter, Founder, Agency Futures

Join Doug Baxter, Founder and Managing Partner of M&A specialist Agency Futures, as he explores the concept of agency value creation with WPI agency owners who have acquired and sold agencies.  

4:30 pm - 5:00 pm
Annual Shareholders Meeting

WPI Shareholders only

7:00 pm - 11:00 pm
Dinner at Ploes

Meet in the lobby at 6:30 pm to walk to the bus pick up point to make our way to the Port of Athens for dinner on this unique floating venue with 360° views of the Attica Riviera.