Agenda

Stephen Brown, WPI Board Chair and CEO at Fuse Create leads this pass the mic session as WPI Partners will be asked to share one area of your business that you are most excited about, or, one business challenge you are facing that you hope your Partners can help you address.

One representative from each agency will be given two minutes to represent your organization. For those speakers, sponsors and guests in attendance, we invite you to join in this experience as well!

We are obsessed with the idea that everything in the world is changing faster than ever.

But what are the changes that really matter? What new technologies should we work around, what new opportunities should we embrace and how can we remember time honored principles that haven’t altered.

This is an exciting foray into seeing an era of marketing, a provocation into new ways to think, on profound new ideas and possibilities  we can unleash.

It's no secret that trust is the bedrock of all effective relationships, in life, in society, in business and in leadership.

So, why do we regularly take trust for granted? Why don't we value it, teach it as a core life skill, and use it to our best advantage in the workplace?

To master the art of trusting in you, you have to be prepared to make the effort to go inside of you. To ask the simple yet powerful questions and commit to changing established habits for the better.  Without guidance and a structured approach this vital skill too often fails to happen; especially when the stakes are high!

In this Motivational Talk you will learn:

• • The Trust Framework Check-In Tool from The Real Method
  • How to spot imposter syndrome through the words ‘NEED’ and ‘WANT
  • How to connect your inner intuition to unlock your full potential
  • The key simple yet powerful four questions that will help you commit to changing established negative habits for the better
  • The impact the subconscious brain has on our ability to trust in ourselves

Welcome to our 2-hour workshop on transforming LinkedIn from a mundane social media network into a dynamic business tool. Throughout this session, we will explore various eye-opening insights that will revolutionize your perspective on LinkedIn.

With +700.000 marketing and communication decision makers active on LinkedIn, it’s the ideal place to identify, engage and network with future clients. But where to start? What is the role of the corporate channel, what are the benefits of employee advocacy programs? This workshop will provide you with fact based information on buyers behavior and how to adapt your strategy to grow your agency and maybe even your client’s success.

Discover the key elements of social selling and unlock the potential of LinkedIn for effective lead generation. Learn the art of thought leadership and understand how personal and corporate branding can drive sales. Additionally, we will delve into strategies to amplify brand awareness by leveraging impactful content. Lastly, gain valuable insights on the winning outreach strategy, taking you from connecting with prospects to converting them into loyal clients. Get ready to elevate your LinkedIn game to new heights!

• • Introduction: LinkedIn, from boring Social Media network to vibrant Business Tool
  • 5 Insights that will change your view on LinkedIn forever.
  • The elements of Social Selling and how to use LinkedIn for lead generation
  • Thought Leadership sells: the essence of Personal & Corporate Branding
  • Increase Brand awareness: how to maximize the Impact of your Content
  • The winning Outreach Strategy: from Connecting to Converting

And in addition, also how LinkedIn can be used as a Service to boost Client’s Success.

We will walk to this traditional taverna located in the heart of historical plaka for traditional Greek food, music and dancing.

https://goo.gl/maps/utgPJbAohujmribS7