Agenda

SUNDAY, SEPTEMBER 18th

11:00 am - 3:00 pm

PHARMA/HEALTHCARE PARTNERS WORKING SESSION IN THE GREAT ROOM A, W AMSTERDAM

We invite our Pharma/Healthcare partners for a working session to present unique capability sets and explore organic growth opportunities.  Please indicate whether you will be joining this session during your registration.  A full agenda will be provided to the group before the event begins.

Lunch will be provided for the group.

11:00 am - 3:00 pm

B2B PARTNERS WORKING SESSION IN THE GREAT ROOM C, W AMSTERDAM

We invite our B2B partners for a working session to present unique capability sets and explore organic growth opportunities.  Please indicate whether you will be joining this session during your registration.  A full agenda will be provided to the group before the event begins.

Lunch will be provided for the group.

11:00 am - 3:00 pm

WPI NEXT GEN COUNCIL AT THE VAUDEVILLE THEATER

The inaugural meeting of our newly formed Next Gen Council. Council members will receive invitations directly.  

Lunch will be provided for the group.

4:30 pm - 9:30 pm

OPENING RECEPTION/DINNER AT THE HEINEKEN EXPERIENCE

The Heineken Experience is located within Heinekens' oldest brewery in Amsterdam.  We will take a short tour learning about Heineken's heritage, brewing process and marketing throughout the years.  Followed by a beer tasting and a buffet dinner on their top floor with views of the city. 

Transportation to and from the reception will be provided.

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MONDAY, SEPTEMBER 19th

9:00 am - 4:00 pm

W Amsterdam

Our full day program will be in The Great Room at the W Amsterdam.

Opening Keynote: Blake Harrop, Managing Director, Weiden + Kennedy, Amsterdam

General session workshops include: "Restoring Agency Culture” and "Resetting The Client/Agency Relationship"

Final agenda will be announced in the coming weeks.

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Wieden + Kennedy Amsterdam

We will have a dedicated session for the creative leadership (ECD's, CD's and ACD's).

Hosted by Wieden + Kennedy, we will hear from their creative leadership on how they continue to inspire a higher level of breakthrough creative work, followed by a moderated session addressing key topics of interest.

Space is limited for this session and you will need to register to ensure a seat. 

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7:00 pm - 10:30 pm

DINNER AT LION NOIR

Lion Noir – a modern French restaurant with a lounge, cocktail bar and hidden garden in the heart of Amsterdam opposite the famed flower market – offers an authentic culinary experience in a unique and intriguing setting.

We will leave the hotel at 6:45 pm to walk to Lion Noir for cocktails in their courtyard followed by a seated dinner.

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TUESDAY, SEPTEMBER 20th

9:00 am - 4:00 pm

THE TOBACCO THEATER

Our full day program will be hosted at the Tobacco Theater a short 10 minute walk from the hotel.

General Sessions include: "The Responsibility of Advertising", "Web 3.0 in Practice", "Thriving Agency Models", and more. The final agenda will be announced in the coming weeks.

The Tobacco Theater is an old tobacco auction house transformed into a modern, industrial theatre and event location, with a high focus on detail, multi-functionality and sustainability, located on the Nes, Amsterdam's greenest street.

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6:00 pm - 11:00 pm

GROUP DINNER AT PLLEK IN NDSM

We will leave the hotel at 5:45 pm and make our way to the boat dock on the Single near d'Vijff Vlieghen to take a short cocktail canal cruise through Amsterdam.  The boats will then drop us off at the NDSM wharf where we will have dinner at Pllek.

Constructed from old shipping containers and making the most of recycled materials and maritime objects, Pllek's is located on the bank of the River IJ with panoramic views of the river to Silodam and beyond. Pllek has a large man made beach where we will enjoy cocktails before a seated dinner in a converted shipping container.

Pllek prides itself on only using locally available sustainable organic produce.

We will take boats back to the pick up point on our return.

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