Agenda

TUESDAY, MAY 14

10:00 am - 3:00 pm
Board Meeting - Invited Members Only

WPI Board members will meet to discuss and plan network-wide initiatives. 

The meeting will be held in the Flamboyan Meeting Room in the main resort building (indicated by the number 5 on the resort map).

10:00 am - 3:00 pm
Next Gen Council Meeting - Invited Members Only

WPI Next Gen Council members will meet to discuss and plan network-wide initiatives. 

The meeting will be held in the Acacia Meeting Room in the main resort building (indicated by the number 5 on the resort map).

6:30 pm - 9:30 pm
Opening Reception - All Attendees

Our opening reception will take place at Cielo overlooking the ocean.

Cielo is located in Maykana, which is indicated by the number 12B on the resort map.

You may make your way there by trolley, boat, bike, or on foot.

WEDNESDAY, MAY 15

Our first full-day session will be held in the Mimosa Ballroom in the main resort building (indicated by the number 5 on the resort map).

Complimentary breakfast is available to the group on the Terraza lawn (indicated by the number 6 on the resort map) opposite the ballroom from 7:30 am - 9:00 am.

7:30 am - 9:00 am
Breakfast

Complimentary breakfast is available to the group on the Terraza lawn (indicated by the number 6 on the resort map) opposite the ballroom from 7:30 am - 9:00 am.

9:30 am - 11:00 am
Welcome + Agency Showcase

Stephen Brown - Square - Yellow Background

Stephen Brown, WPI Board Chair and CEO at FUSE Create leads this pass-the-mic session as WPI Partners share one area of your business that you are most excited about - OR - one business challenge you are facing that you hope your Partners can help you address.

One representative from each agency will be given two minutes to represent your organization. For those speakers, sponsors, and guests in attendance, we invite you to join in this experience as well!

11:00 am - 11:30 am
Networking Break

Grab some refreshments and connect with your partners during a short networking break.

11:30 am - 12:00 pm
WPI NEXT
John Harris, President & CEO, Worldwide Partners

John Harris - Square - Purple Background

John Harris, President & CEO of Worldwide Partners, will provide an update on the network and outline the goals and strategies for the future.

12:00 pm - 1:00 pm
Lunch

Lunch will be served on the terrace outside the Mimosa ballroom.

1:00 pm - 2:00 pm
Widening The Lens + Freeing Yourself From Competition
Duke Stump, Founder, Bonfire with Soul, Former lululemon, Lime and NIKE Brand Marketer

Duke Stump - Square - Yellow Background

The idea of competition is outdated. Period.

Many may find this absurd, as it's a revered legacy heirloom passed down through leadership generations. However, there's an alternative path, and it requires you to widen the lens.

In this session, Duke Stump, cited by Forbes as one of the top 50 Game-Changing CMOs for his work with NIKE, Seventh Generation, Lime and lululemon, will discuss how to shift your perspective on your agency and your client's business and engage in a different game--one free from comparison, where you soar in your unique trajectory.

2:00 pm - 2:45 pm
Building Your Business with WPI

In this session, we will discuss how your agency can best leverage the Worldwide Partners network for continued growth this year and beyond. 

2:45 pm - 3:00 pm
Networking Break

Grab some refreshments and connect with your partners during a short networking break.

3:00 pm - 5:00 pm
Breakout Sessions

Moderated by subject matter specialists, these smaller breakout sessions (~10 people per group) will dive deep into critical topics for our agencies today, including AI, new business, consumer insights, agency talent, finances, account services, media and more. 

Smaller group sizes and curated conversations will allow for intimate and in-depth discussions with your partners. 

The final list of breakout sessions will be published soon, and attendees will be asked to select their top two prefered sessions.

7:30 pm - 10:30 pm
Dinner at Fuego on the beach

Enjoy the sand between your toes and the breeze in your hair as you dine on wood-fired dishes at this outdoor dining experience.

Fuego is located directly on the beach (indicated by the number 12E on the resort map).

You may make your way there by trolley, boat, bike, or on foot.

THURSDAY, MAY 16

Our second full-day session will be held in the same Mimosa Ballroom in the main resort building (indicated by the number 5 on the resort map).

Complimentary breakfast is available to the group on the Terraza lawn (indicated by the number 6 on the resort map) opposite the ballroom from 7:30 am - 9:00 am.

7:30 am - 9:00 am
Breakfast

Complimentary breakfast is available to the group on the Terraza lawn (indicated by the number 6 on the resort map) opposite the ballroom from 7:30 am - 9:00 am.

9:00 am - 10:30 am
AI + The Era of The Billion Dollar Team
Ian Beacraft, CEO, Signal and Cipher

Ian Beacraft - Square - Blue Background

The AI honeymoon is over, but its impact has barely begun. What happens when we no longer interact with AI on discrete tasks, but it's pervasive in our work? We’ll reach that reality faster than we did with the digital revolution.

In this session, Ian Beacraft will explore the ability and practices of AI-enabled individuals and teams to provide exponential value. This is the era of the billion-dollar team.

Ian will show examples of how new team structures, workflows, and cultures are built, including experiments within his organization using AI to enhance employee productivity 10x and more on specific tasks.

10:30 am - 11:00 am
Networking Break

Grab some refreshments and connect with your partners during a short networking break.

11:00 am - 12:00 pm
AI + WPI Agencies: How Your Partners Are Leveraging Innovative Technologies

Dulani Porter - Square - Purple Background Anne Ryan Will Murdoch - Square - Yellow Background Alex Ramirez - Square - Yellow Background

In this session, three of your partner agencies join us to share innovative and practical examples of how they are using AI within their agency and on client campaigns to increase efficiencies and effectiveness.

    • Intentional AI Integration into Agency Processes by Fostering a Culture of Experimentation - Dulani Porter, EVP/Partner, SPARK (USA) - Dulani will discuss how they have empowered their agency through a culture of experimentation, providing their team with the freedom and tools to explore, which has been the source of determining the right way to integrate these tools to support their talent and their clients, and how your agency can do the same.
    • An AI-Powered Agency Tool that Saves Time and Sanity - Anne Ryan, VP of Brand Strategy & Will Murdoch, Creative Technologist, Brownstein (USA) - Anne and Will will share their custom-developed AI tool, which uses AI to make more room for creativity, increases efficiencies, and completes those tasks that no one wants to do.
    • Using AI to Optimize Performance Marketing - Alex Ramirez, t2ó (Spain/USA) - Alex will share their custom-developed AI tools - Claud.ia, VIMANA and Sof.ia - which provide a full-funnel AI approach to optimizing performance marketing campaigns.
12:00 pm - 1:30 pm
Lunch

Lunch will be served on the terrace outside the Mimosa ballroom.

Shareholder agencies are invited to lunch and special programming at Bassano (indicated by 13H on the resort map).

1:30 pm - 2:30 pm
Navigating ESG and Sustainability – Turning Frustration into Differentiation
Meg Kinney, Global Sustainability Leadership Expert

Meg Kinney - Square - Purple Background

Depleting natural resources and climate change are wicked problems. And wicked problems are messy business. They are the preoccupation of the day for the C-Suite. They threaten stability, have no clear solution, require uncomfortable tradeoffs, and upend prevailing ideas about growth. There is no brand that can escape this reality in their value chain. Whether the pressure to change is regulatory, social, or financial – change is inevitable. And change we must. 

In this presentation, we will make important distinctions between ESG/regulatory policies and Sustainability, interrogate the pitfalls of comms green speak, and root out opportunities to be creative change agents that alter cultural ideas around what makes an impact. Agency leaders will leave with practical provocations to take back to their agency and clients to forge the breakthrough narrative we all deserve. 

2:30 pm - 3:30 pm
Secrets of the New Client-Agency Relationship
Lindsey Slaby, Founder, Sunday Dinner
Lindsey Slaby - Square - Blue Background
Lindsey Slaby, dubbed the CMO Whisperer, has spent countless hours cozied up with CMOs from some of the world’s largest brands. As Founder of Sunday Dinner, a brand consultancy working alongside brand leaders at Target, Goldman Sachs, Canva, NBCUniversal and more, she’s heard what gets their attention, their biggest pain points, and what they love (but perhaps more importantly, what they don’t love) about working with agencies.
 
Lindsey will share a first-hand, unfiltered view of the world of today's CMOs, their evolving expectations of agencies, new agency engagement models, and the path to solidifying healthy, long-term client-agency relationships. 
3:30 pm - 3:45 pm
Networking Break

Grab some refreshments and connect with your partners during a short networking break.

3:45 pm - 4:45 pm
Murder Your Marketing: How Liquid Death Has Defied Every Marketing Convention and Come Out on Top
Andy Pearson - Square - Blue Background
Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply regular drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.” The brand’s aluminum cans emblazoned with dripping skulls, calligraphy and flavors such as “mango chainsaw” generate as much buzz as alcohol brands, if not more. It’s an example of a sustainable product that’s not being too earnest about it. Started in 2019 by a former ad agency creative, the brand is now valued at a US $700 million on revenue of US $130 million.
 
Liquid Death’s VP of Creative Andy Pearson joins us to share their unique approach to marketing and sustainability, showcasing the bold work they’re doing, what makes it so special and the impact it has had for the brand and the culture.
6:30 pm - 10:30 pm
Awards Dinner at La Laguna

Our awards dinner will start with drinks on the floating decks of La Laguna, followed by a seated dinner at the La Laguna Pool, where we will celebrate our Grand Indies, Young Indies & Perfect Partner Award winners.

La Laguna is indicated by the number 13 on the resort map.

THANK YOU TO OUR SPONSORS