MONDAY, SEPTEMBER 19
1:00 pm - 5:30 pm
After the mornings general session and lunch, we invite the creative leaders from WPI agencies (CCOs, ECDs, CDs) to attended a dedicated creative session hosted at Wieden + Kennedy Amsterdam, a short 5 minute walk from the hotel.
After a short tour of their office, we will hear from W+K creative leadership on how they continue to inspire a higher level of breakthrough creative work, followed by a creative thinking workshop lead by Ravid Kuperberg at Mindscapes, ending with a moderated conversation addressing key topics facing creative leaders.
Space is limited for this session so please sure to register your interest during the registration process. Please note that priority will be given to the Creative Leaders at your agency. If you are not a creative leader but interested in attending you will be put on a wait list until final registrations are complete.
1:30 pm - 4:00 pm
THE RULES BEHIND BREAKING CREATIVITY RULES
Ravid Kuperberg, Partner & Trainer, Mindscapes
It is commonly agreed that outstanding creative ideas which make a significant impact are those which break rules and manifest an original way of thinking. However… one could look at the issue from a completely different perspective and notice that underneath the obvious surface, these celebrated unique ideas share some recurring patterns of thinking. Patterns which when decoded and mastered, can paradoxically help break existing common molds so as to inspire new original creative thinking.
This workshop will reveal such patterns found in integrated-interactive award-winning campaigns from recent years. It will then illustrate how they can be decoded and translated into practical thinking tools which help direct the mind to specific fertile creative thinking paths. Thereby originating an efficient structured creative thinking process.
Take away form workshop:
- Gaining new insights about key success factors embedded in recent effective integrated-interactive campaigns
- Acquire practical thinking tools which can empower creative thinking + help lead teams during ideation and creation of new concepts and campaigns in integrated-interactive brand communications
4:00 pm - 5:00 pm
WRAP UP AND MODERATED CONVERSATION
We will end the day by opening up the conversation to the group to bring up any topics and/or challenges facing creative leadership teams today. After registration you will have the opportunity to submit any topics you would like to see on the agenda.