Monday, April 24

MONDAY, APRIL 24
9:00 am - 4:30 pm

Our full day program will be in The Margaret Ballroom at The William Gray Hotel.

Breakfast will be available to the group in the Edward Ballroom from 7:00 am - 9:00 am

9:00 am - 10:30 am

WPI PARTNER SHOWCASE

Fletcher Whitwell, WPI Board Chair and Chief Media & Publishing Officer at R&R Partners leads this pass the mic session as WPI Partners share the most exciting news happening at their agencies.

10:30 am - 11:00 am

NETWORKING BREAK

11:00 am - 11:45 am

KEYNOTE
John Drescher, Chief Strategy Officer, Maximum Effort

Between its work for Match.comAviation Gin and Mint Mobile, Maximum Effort has been one of the most-watched creative shops in the industry. Founded by actor Ryan Reynolds and veteran agency creative George Dewey in 2018, the agency has since been acquired by connected TV ad platform MNTN, produced the Netflix documentary Welcome To Wrexham highlighting the actor’s path to ownership of Wrexham Football Club in Wales, and developed The Walking Deadvertising, a brand integration campaign for AMC’s The Walking Dead series.

Chief Strategy Officer John Deschner shares Maximum Effort's approach to creativity, the importance of moving fast and staying culturally relevant, and how their commitment to not over-complicating the process at the expense of the commercial message is driving their business forward.

11:45 am - 12:30 pm

WANT THE BEST TALENT? GET READY TO FLEX
Kate Galecki, Chief Growth Officer, We Are Rosie

David Ogilvy famously said, “all of our assets go down the elevator at 5:00 o’clock.” In the age of remote work, that’s not precisely true today, but the sentiment is still powerful: listen to what your talent wants, treat them well, or risk losing them.

In this session, Kate Galecki of the marketing talent platform We Are Rosie, will discuss why top talent leaves jobs, what they are looking for instead, and what you can do to not only keep your talent, but also create a diverse, layered workforce that will help your company thrive. Hint: It’s not just about money and incentives. Where, how and when they work is more important to talent today than ever before. By adding a layer of flex talent to your team, you will increase diversity and alternate viewpoints while tapping into star performers who don’t fit the 9-5 mold.

12:30 pm - 2:30 pm

WORKING LUNCH

WPI Partners will be placed in small groups for an intimate peer-to-peer collaboration session over lunch. Each group will be provided with a list of discussion topics relevant to their role and/or industry. Group assignments will be provided day of for each attendee.

2:30 pm - 3:15 pm

LOSING MY PRIVILEDGES: WHAT BECOMING A VISIBLE MINORITY TAUGHT ME ABOUT LEADERSHIP
Chris Bergeron, Speaker & Trans Author, Vice President of Inclusive Creativity, Cossette

For nearly 40 years Chris Bergeron led the life of a straight male leader. She enjoyed some success: ran a magazine, worked as a Creative Director, won some awards. The typical life of a white male creative. Then she came out as transgender and began living her life as her true self. This talk explores how being suddenly thrust into the realities of life as a member of a visible and sexual minority has affected her vision of the workplace and fundamentally transformed her views on leadership.

3:15 pm - 4:00 pm

NAVIGATING THE PITCH PROCESS
Peter Carter, Founder, Creative Haystack

A live Q&A session with former P&G brand marketing executive and now agency search consultant Pete Clark addressing what clients are looking for from agency partners and how agencies can more effectively navigate the pitch process.

4:00 pm - 4:15 pm

NETWORKING BREAK

4:15 pm - 5:00 pm

PITCHING THE NETWORK

WPI Partners share their learnings from recent network pitches and how the WPI story is resonating with brand marketers.

7:00 pm - 10:30 pm

DINNER AT L'AUBERGE SAINT GABRIEL

Built in 1688 by a French soldier, the Auberge Saint-Gabriel was the first “inn” in North America to receive the first liquor license in the country, on March 4, 1754.

Full of Quebec history, the Truteau room (where our dinner will take place) was the former Beauchemin printing plant at the beginning of the century, which printed the newspaper Le Patriote!

Today, the Auberge Saint-Gabriel is owned by Marc Bolay and Garou. Between the two of them, they have made this historic institution a mecca of Quebec gastronomy, one of the trendiest destinations in Montreal’s nightlife, and a friendly and tasteful gathering place for all major events.

StGab

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