Chief Operations & Analytics Officer

Jeremy Aguero is the Chief Operations and Analytics Officer of the Las Vegas Raiders. Aguero joined the Raiders last fall and oversees Allegiant Stadium, operational analytics, community relations, government affairs, facilities, tours and group sales, and alumni relations for the Team. Prior to joining the Raiders, Aguero spent 24 years as a principal analyst with Applied Analysis, the region’s leading economic, fiscal, and policy research firm. A fourth-generation Las Vegas resident, Aguero has deep roots in the community and has been recognized for his efforts and leadership in economic development, education, fiscal policy, and social responsibility. Aguero holds degrees from the University of Nevada, Las Vegas and the William S. Boyd School of Law.


In the Metaverse, the challenge of making brands more relevant while also delivering richer experiences is a job right up Justin’s alley. As the Chief Creative Officer of V, he collaborates across all digital platforms in the pursuit of forward-thinking design. His ambition to raise the bar in both creativity and tech for everything we create for our clients is contagious. Whether it’s building the future in virtual and augmented reality or teaming up to create stunning experiential web-based experiences, Justin delivers exceptional results for a variety of clients that include Boeing, Anheuser-Busch, Louis Vuitton, National Geographic, Nickelodeon, Arizona Diamondbacks, James Bond, Volvo, and Samsung, just to name a few.

A key leader in our organization, Justin consistently brings unique, out-of-the-box solutions to improve the digital innovation process in a fast-changing environment. His work ethic and strength in managing the details allows our teams to push the limits of what technology can do.

Before joining V, Justin was a digital media consultant for Digital First Media, where he sold and developed online marketing solutions for clients. Prior to that he was a digital graphics instructor and co-founded Warehouse Agency 2, building emerging web and video solutions in the music industry for moguls such as Interscope, Geffen, and A&M Records.

Growing up on a cattle ranch in New Mexico, Justin’s talents are as varied as one could imagine. A bull ropin’, horseback ridin’ cowboy. A winning coach for a high school football team. And a creator of next generation experiences for some of the world’s top innovative technology brands and platforms. You won’t find a wilder skill set than this.


I never thought I’d be a CEO. I one hundred percent wanted to be that cool, swashbuckling momma taking my kids on international escapades around the globe. Luckily, I said yes to both. As CEO of The Martin Agency, I work with CCO Danny Robinson to create impactful ideas for clients like GEICO, Oreo, UPS, CarMax, Old Navy, Doordash and Axe. We’re on a mission to fight invisibility - with breakthrough work and an inclusive culture. We’ve eradicated the wage gap by race and gender, leveled the playing field for women in leadership and tied diversity to business goals.

We believe in leading with heart, in overcoming fear, and that real creative magic lies somewhere in between.

Executive Vice President, R&R Partners

Rob Dondero is executive vice president of R&R Partners in charge of overseeing the Las Vegas Convention and Visitors Authority account for the agency.  He manages a fully integrated team that is charged with filling over 144,000 hotel rooms 365 days per year.  His portfolio includes UFC, Ford, Bud Light, Major League Baseball, the NHL and more.  This experience also makes him a leader in R&R’s business development efforts.  He has also developed, negotiated and promoted such special events as the Sports Illustrated Swimsuit Issue Launch Party, the NBA All-Star Game, Latin GRAMMY Awards, Billboard Music Awards, Academy of Country Music Awards, Las Vegas Bowl, NASCAR Champions Week, Miss Universe/Miss America/Miss USA, and the internationally renowned gourmet food and wine event, Vegas Uncork’d.  A great example of the results that he delivers was the launch of the Professional Bull Riders’ Championship Tour which propelled bull riding into the mainstream of professional sports, established a fiercely loyal fan base and increased sponsorship revenues by 700 percent with such blue-chip brands as Ford, Wrangler, Bud Light and Coca-Cola.


Jonathan Gudai is the co-founder and CEO of Adomni – a leading programmatic platform for digital out of home advertising. He is passionate about driving innovation in the field of DOOH and mobile advertising, via new planning and buying technology.  He has written numerous articles for national and industry publications, educating the world on the power of programmatic digital out of home advertising and the future of the industry.

Prior to Adomni, Jonathan spent most of his career in the eCommerce and Adtech sectors - with 20+ years in web and mobile software development. He serves on the board of directors of the DPAA (Digital Place Based Advertising Association) and the Innovations Committee of the OAAA (Outdoor Advertising Association).

He lives in Las Vegas with his wife, two daughters, and 2 golden retrievers.


Blair Hardiek is the Chief Marketing and Communications Officer for the Las Vegas Aces. The Aces is a professional women’s basketball team owned by Mark Davis. The Las Vegas Aces are a people-first organization which aims for excellence both on and off the court. The Aces are deeply committed to enriching and impacting the local community by emphasizing diversity, equity, inclusion, health and wellness, and education. The organization is proud to lead the way by working with schools, community-based organizations, and by utilizing the WNBA platform to encourage the love of basketball.

Prior to the role Hardiek helped launch the NBA Academy Women’s Program five years ago as Global director, and then Elite Player Pathways Lead.

NBA Academy is the NBA’s international elite development initiative that consists of a network of elite basketball training centers around the world to develop top international male and female prospects. NBA Academies include educational development for the prospects and mark the NBA’s most significant investment in elite player development. From 2017-2021 Hardiek partnered with NBA leadership to open academies in Australia, China, India, Mexico and Senegal.


Kurt Melien, Regional President, Nevada, oversees the residency and concert business for Live Nation Entertainment in the region.  In the past 10 years, Live Nation has overseen the launch and promotion of most major residencies in Las Vegas, with a sampling that includes, Aerosmith, Adele, Lady Gaga, Gwen Stefani, and Sting. Kurt and the Live Nation office are the largest promoter of Arena concerts in Las Vegas, and they lead the market in the number of Allegiant Stadium concerts in its inaugural year including Guns n Roses, Red Hot Chili Peppers. Metallica, and Billy Joel.  Kurt has been a resident of Las Vegas since 2007, and prior to opening the Live Nation Las Vegas office in 2014, he held a number of senior titles within the Entertainment Division at Caesars Entertainment. He holds a bachelor’s degree from Holy Cross College in Worcester, MA and an MBA from Cornell University.


Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream.

Shelly is a prolific author. Along with his daily newsletter, his books include, the Amazon #1 Bestseller, Blockchain – Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance and Television Disrupted: The Transition from Network to Networked TV, the seminal book about the technological, economic, and sociological forces that have changing everything about the the business of television, Overcoming the Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career, and Digital Wisdom: Thought Leadership for a Connected World.


Brennan is a senior solutions consultant who has been helping creative teams streamline production over ten years. Prior to joining Deltek’s Agency Solutions practice, he specialized in delivering solutions for in-house Creative Operations teams and their various stakeholder partners.


Bobby Reynolds serves as the Senior Vice President of AEG Presents Las Vegas and has been with the company for 17 years. In his role, he oversees a staff of 20 and manages the company’s relationships in this competitive market with entertainment executives as well as the partners with the respective gaming properties.  Born and raised in New York, he began his career in the entertainment and music business at the age of 17.  Reynolds and his wife Lauren have called Las Vegas home since 2007.  He has contributed to the community in various ways, including serving as a Board Member for the Tyler Robinson Foundation as well as the Make-A-Wish Foundation.  Reynolds was honored locally in VEGAS INC’s 2014 40 Under 40 Awards for his accomplishments in the city and was recognized nationally as a 40 under 40 Power Player by Billboard Magazine.  In his free time, Reynolds enjoys traveling, golfing and spending time with his wife and their baby girl; Kennedy.


Shawn Riegsecker is the CEO and Founder of Basis Technologies. He founded the company in 2001 intent on developing the most comprehensive, automated and intelligent software platform for the digital media industry.

His leadership, commitment to innovation and modernized approach to culture and employee happiness have led Centro to receive many accolades, including appearing on Deloitte’s Technology Fast 500, the Inc. 500, and No. 1 on Crain’s Chicago Business’ Best Places to Work for three years in a row.

Shawn is a member of the Young President’s Organization (YPO) and a founding director and co-chairman of Unite America, a new movement working on solving the partisan divide in politics through the election of Independent, moderate candidates.

He serves on the board of directors of The Director’s Cup, a ski pro-am focused on bringing together influential leaders to aid and support the U.S. Ski and Snowboard team. Shawn is also serves on the Board of Governor’s of the Metropolitan Planning Council, dedicated to shaping a more equitable, sustainable and prosperous greater Chicago region.


Teresa Robbins is a Senior Product Manager at Deltek, on the WorkBook and ConceptShare products. Before joining Deltek and pivoting her career into product management, Teresa worked in the Advertising Industry for twenty years, including roles as Director of Client Finance at Crispin Porter + Bogusky and the CFO at Victors & Spoils, a Havas Worldwide agency.


Razor-sharp. That’s what people say about Brett’s instinct and sense of humor. It’s also what they say about his work. As Creative Director, he brings a refreshing, insightful perspective to concept ideation and the art of advertising design. His ability to grasp the big picture quickly is an invaluable asset to his creative team and has helped in developing truly memorable campaigns.

Brett’s a natural at thinking holistically across a variety of channels and in coming up with nontraditional executions that solve clients’ marketing challenges. From augmented reality, social media content to on-site activations, he continually puts a “Brett spin” on any campaign he’s involved with. Which typically means high engagement and sweeping award shows.

At the start of the Covid 19 pandemic, Brett threw himself into the augmented reality space. Not one to shy away from “the deep end” Brett jumped right in and quickly honed his skills, and before long, had solidified a badged partnership with TikTok who now regards him as an expert in the space. Clients such as CVS, Muscle Milk, Glade, Peacock, Mastercard, Walmart, Kohler, Ziploc, L'Oreal, Twitch, Minions, TooFaced Cosmetics, Uber Eats, National Geographic, Arby’s, Coach, 2K Games, Got Milk?, and Pepsi/Super Bowl have all tapped Brett’s creative mind. Combined, they have enjoyed over 33 BILLION views on TikTok alone.
Yes, billion with a “B”.

Author, Speaker, Teacher & Advisor

Rishad Tobaccowala is an author, speaker, teacher, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. He specializes in unleashing talent and turbo-charging productivity by delivering perspectives, points of view, provocations and plans of action but no PowerPoints!

Rishad’s best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins and focuses on helping people think, feel, and see differently about how to grow their companies, their teams and themselves in transformative times. The Economist Magazine called it perhaps the best recent book on stakeholder capitalism and Strategy Magazine named it among the five best business books and the marketing book of the year. Rishad’s weekly thought-letter, “The Future Does Not Fit in the Containers of the Past” is read by over 25,000 leaders every week across industries and around the world.

Rishad speaks on change, future trends and transforming work forces to a range of industries from platforms (Google, Facebook, Twitter, Reddit, LinkedIn, Snap, Tik-Tok), to technology ( Akamai, Juniper Networks) media ( NY Times, Conde Nast, Univision, Vice, NBCU), to blue chip firms ( Walmart, Procter and Gamble, H&R Block, Bayer, Pepsi, Colgate-Palmolive) to Financial Firms ( Bank of America, Fifth Third Bank, Georgia Bank) to Industry Associations (Blue Cross Blue Shield, Illinois Department of Tourism, US Olympics, Radio Advertising Bureau, Outdoor Advertising Association).

Rishad teaches several highly popular workshops (virtual and in-person) on eight different subjects (which are often combined and customized to audience) on subjects such as Change Management, Upgrading Your Mental Operating System, How to Lead with Soul, Frameworks for the Next Frontier of Marketing and Creativity and Re-Thinking Organizations for the Future of Work. Rishad is also a frequent guest lecturer at The University of Chicago, Northwestern University and NYU.

Rishad’s advisory clients include global firms such as Publicis Groupe and many executives at Fortune 500 and FTSE 100 companies, private equity organizations such as Growth Catalyst Partners, Venture Capital firms such as Abundant Ventures and Greycroft, and technology platforms such as Crisp, Firework, Quilt, Shift Paradigm, Dumbstruck, Work Reduce, Spores Networks.

Rishad spent nearly four decades at Publicis Groupe an 80,000-employee firm comprising companies like Epsilon, Sapient, Digitas, Leo Burnett, Saatchi and Saatchi, Starcom and Zenith dedicated to delivering marketing and business transformation. Before Rishad stopped being a full-time employee with Publicis Groupe (where he remains active as a Senior Advisor) he was Publicis Groupe’s Global Chief Strategist and Growth Officer and served on its Management Committee.

Rishad has also been the Chairman of Digitas and Razorfish, two of the largest marketing transformation agencies in the world with over 11000 employees.

Over his 40-year career Tobaccowala has worked across almost every area of marketing and strategy including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 25 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing.  Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.

Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation and an Inspire Award for motivating and building talent from the Advertising Education Foundation and the Association of National Advertisers.

Rishad is also is chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.

Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago with which he remains closely involved.