Thursday, April 29

THURSDAY, APRIL 29

8:00 am EDT - 8:45 am EDT

Re-imagine_Profile-IG2

GLOBAL THINK TANK
NEW BUSINESS

   

8:00 am EDT - 8:45 am EDT

Viveca Chan - Update copy

GLOBAL THINK TANK
CEO CHALLENGE

CEO Challenge is an open session for agency leaders, hosted by Viveca Chan, CEO, WE Marketing, China and WPI's Asia Pacific Director in the breakout rooms.

   

8:00 am EDT - 8:45 am EDT

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THE MEDIA TEMPLE PUB

Drop by with or without a drink to meet up with old friends and new. Mikael Rubinsson, CEO, Blomquist, Sweden and WPI's Secretary/Treasurer will be tending bar in the breakout rooms.

   

8:45 am EDT - 9:00 am EDT

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A CONVERSATION WITH CAMPAIGN US

WPI President & CEO, John Harris sits down with Jessica Goodfellow, Deputy Editor & Technology Lead at Campaign Asia to discuss industry trends.

   

9:00 am EDT - 9:30 am EDT

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REIMAGINING RETAIL: CONSUMER DRIVEN COMMERCE

From ad engagement to retailer check out to last mile delivery, consumer driven commerce is a future in which consumer preference plays a role in determining every step of their online shopping journey, including shoppable media and omnichannel solutions like BOPIS. Now, it is expanding consumer power to when and how this data is shared. Rachel Tipograph, Founder & CEO of MikMak the leading platform for eCommerce acceleration for multichannel brands, will show us how having a commerce foundation that is built on this expanded view of the consumer is critical to brand success.

   

9:30 am EDT - 9:45 AM EDT

PFC

BREAK / SONG AROUND THE WORLD
"WHAT'S GOING ON"

During our breaks we will feature music videos from Playing For Change, a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people.

9:45 AM EDT - 10:15 AM EDT

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REIMAGINE PURPOSE & PRACTICE

Neal Cluley, Managing Director of WPI agency Dragonfish, an award-winning, global, culture and performance consultancy who partner with clients on transformation journeys involving genuine behavioural change. Activating and embedding strategy, brand and culture, to strengthen Customer and Employee experiences that drive sustainable growth.

   

10:15 am EDT - 10:30 am EDT

PFC

BREAK / SONG AROUND THE WORLD
"GET UP, STAND UP"

During our breaks we will feature music videos from Playing For Change, a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people.

10:30 am EDT - 11:30 am EDT

NANCY HILL<br>Founder</br>Media Sherpas<br>United States

GLOBAL THINK TANK
DIVERSITY, EQUITY & INCLUSION

Nancy Hill, former head of the US 4A’s and founder of Agency Sherpa, will moderate a discussion on how agencies can support Diversity, Equity and Inclusion both inside our agencies and, within the work we develop for our clients.

   

10:30 am EDT - 11:30 am EDT

rpt

GLOBAL THINK TANK
PURPOSE

Following Niall Cluley's session this morning, Niall will lead the conversation around purpose.

   

10:30 am EDT - 11:30 am EDT

Re-imagine_Profile-IG2

GLOBAL THINK TANK
E-COMMERCE

   

10:30 am EDT - 11:30 am EDT

Eduardo+Perez

THE MEDIA TEMPLE PUB

Drop by with or without a drink to meet up with old friends and new. Eduardo Perez, CEO, PM3, Bogota/Atlanta and WPI Latin America Board Director will be tending bar in the breakout rooms.

   

11:45 am EDT - 12:15 pm EDT

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A CONVERSATION WITH NATALIE GRAEME

Natalie Graeme, Founder of Campaign’s Creative Agency of The Year for 2020, Uncommon, sits down with Alison Weissbrot, US Deputy Editor at Campaign US to share the Uncommon story, her perspective on the role of independent agencies in our industry, and the power of diversity and creativity to build brands that people in the real world, actually wish existed.

   

12:30 pm EDT - 1:00 pm EDT

Fletcher
JOHN HARRIS<br>CEO</br>Worldwide Partners<br>United States

WRAP UP & THANK YOU

John Harris, President & CEO, WPI &amp; Fletcher Whitwell, Chairman, Worldwide Partners

   
PFC

BREAK / SONG AROUND THE WORLD
"IMAGINE"

Featuring music videos from Playing for Change, a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people.