Thursday October 15

WEDNESDAY, OCTOBER 14

10:30 am EST - 10:45 pm EST

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NETWORKING BREAK
An opportunity to connect with WPI Partners

Between sessions we encourage you to connect with fellow agencies via chat. On the platform you can access the Network Area and click on the Group tab to discuss specific topics with your peers, and click on the Showcase tab to view video presentations of unique agency capabilities across the WPI network.

8:45 am EST - 9:00 am EST

<b>MIKAEL RUBINSSON</b><br>
CEO<br>
Blomquist<br>
Stockholm, Sweden
MIKAEL RUBINSSON
CEO
Blomquist
Stockholm, Sweden
JOHN HARRIS<br>CEO</br>Worldwide Partners<br>United States
JOHN HARRIS
CEO
Worldwide Partners
United States

WORLDWIDE PARTNERS OPENING REMARKS

WPI Secretary and Treasurer Mikael Rubinsson joins WPI CEO John Harris to share highlights from Day 2 and what attendees can expect from Day 3 of SWRV 2020.

9:00 am EST - 10:30 am EST
The following sessions will run concurrently

NOREEN HENRY<br>Chief Revenue Officer</br>Sojern<br>United States
NOREEN HENRY
Chief Revenue Officer
Sojern
United States

TRAVEL & TOURISM ROUNDTABLE WITH SOJERN

Noreen Henry, Chief Revenue Officer at Sojern, a global provider of digital marketing solutions for the travel industry, will share global trends impacting travel marketers and how Co-op Marketing is being re-invented for market recovery.

The presentation will be followed by a roundtable discussion as we share recent examples of Travel & Tourism campaigns and explore how agencies are advising their clients within today’s challenged travel marketplace.

ASHLEY MOHAN<br>Head of Industry Tech B2B</br>Google<br>United States
ASHLEY MOHAN
Head of Industry Tech B2B
Google
United States

B2B ROUNDTABLE WITH GOOGLE

Ashely Mohan, Head of Industry Tech B2B at Google, will provide insights into how to drive buyer (and business) value during uncertainty.

The presentation will be followed by a roundtable allowing WPI B2B agencies to share strategies, learnings and opportunities within the B2B marketing landscape.

STEFANI KLASKOW<br>Head of Industry Healthcare</br>Google<br>United States
STEFANI KLASKOW
Head of Industry Healthcare
Google
United States

HEALTHCARE ROUNDTABLE WITH GOOGLE

Stefani Klawskow, Healthcare Industry Lead at Google presents the latest trends impacting pharma and healthcare marketers.

The presentation will be followed by a roundtable allowing WPI pharma and healthcare agencies to share strategies, learnings and opportunities within the pharma and healthcare marketing landscape.

ALISON WEISSBROT<br>US Editor</br>Campaign<br>United States
ALISON WEISSBROT
US Editor
Campaign
United States

CREATIVE DIRECTORS ROUNTABLE
Moderated by Campaign US

Alison Weissbrot, US Editor of Campaign, will lead a panel of WPI creative leaders from Canada, China, France and the US in a global discussion of the state of creativity today, highlighting regional nuances and opportunities.

The panel will be followed by a roundtable, allowing WPI creative leaders to participate in a global creative exchange.

LIBBY BROKHOFF<br>Partner</br>Odysseus Arms<br>United States
LIBBY BROKHOFF
Partner
Odysseus Arms
United States
ANTOINE DAVID<br>Partner</br>Rosbeef!<br>France
ANTOINE DAVID
Partner
Rosbeef!
France
LUC DU SAULT<br>Partner</br>lg2<br>United States
LUC DU SAULT
Partner
lg2
United States
Ning Li<br>Executive Creative Director</br>Hylink<br>China
Ning Li
Executive Creative Director
Hylink
China

10:45 am EST - 11:45 pm EST

Lisa
Dave Currie

A NEW BUSINESS IN A NEW WORLD

From pitches “on pause” to pitches on Zoom. From consolidation of agencies to expansion of agency rosters. From long-term engagements to short-term sprints. New business is our new normal in presenting both challenges and opportunities for clients and the agencies who serve them.

WPI CEO John Harris will be joined by Lisa Colantuano, President of global agency search consultancy AAR Partners, and Dave Currie, CEO of predictive sales intelligence platform Winmo, to provide guidance and solutions for agencies to achieve standout and yield better results from their new business efforts.

12:15 pm EST - 1:00 pm EST

TIM WILLIAMS<br>Founder</br>Ignition Consulting Group<br>United States

How Pricing, Not Price, Can Help You Win More New Business
Tim Williams, Founder, Ignition Consulting Group

1:15 pm EST - 2:00 pm EST

Jan

AGENCY REVENUE FORECASTING
Jan Jensen, Head of Sales Enablement, Deltek

Making key decisions like whether to gear up or scale down your agency business should be made with reliable and easily available information. Therefore, insight into revenue forecasts and proper resource plans are the foundation for making the right hire, fire or freelancer decisions. In this webinar, we will provide insight into how to establish proper revenue forecasting and tie it to your rhythm of business and resource planning. You’ll learn how to forecast resource needs months in advance o Match pipeline with capacity to establish the right level of staff o Identify when to downsize or begin hiring

2:00 pm EST - 2:15 pm EST

Print

NETWORKING BREAK
An opportunity to connect with WPI Partners

Between sessions we encourage you to connect with fellow agencies via chat. On the platform you can access the Network Area and click on the Group tab to discuss specific topics with your peers, and click on the Showcase tab to view video presentations of unique agency capabilities across the WPI network.

2:15 pm EST - 3:15 pm EST

DIVERSITY, EQUILITY & INCLUSIONS: LEADING THE AGENCY
Moderated by Nancy Hill, The Agency Sherpa

In 2016, Marc Brownstein, President and CEO of Worldwide Partners agency Brownstein Group, embarked on initiative to elevate awareness of and take action for diversity, equity and inclusion inside and outside the agency. Joined by Melinda Ramos, VP, Director of Talent & Diversity at Brownstein Group, Marc will share what sparked the agency’s commitment four years ago, and the steps agency leaders can take now to create change within their own organizations.

NANCY HILL<br>Founder</br>Media Sherpas<br>United States
NANCY HILL
Founder
Media Sherpas
United States
MARC BROWNSTEIN<br>CEO</br>Brownstein Group<br>United States
MARC BROWNSTEIN
CEO
Brownstein Group
United States
MELINDA RAMOS<br>VP Diversity & Talent</br>Brownstein Group<br>United States
MELINDA RAMOS
VP Diversity & Talent
Brownstein Group
United States

3:15 pm EST - 3:30 pm EST

Print

NETWORKING BREAK
An opportunity to connect with WPI Partners

Between sessions we encourage you to connect with fellow agencies via chat. On the platform you can access the Network Area and click on the Group tab to discuss specific topics with your peers, and click on the Showcase tab to view video presentations of unique agency capabilities across the WPI network.

3:30 pm EST - 4:30 pm EST

DIVERSITY, EQUILITY & INCLUSIONS: LEADING THE CLIENT
Moderated by Nancy Hill, The Agency Sherpa

Although many brands around the world have joined the movement to elevate the messages of diversity, equity and inclusion within their communications and campaigns, the C-level executives of these companies continue to look for guidance in identifying and implementing authentic actions to drive change.

Will Campbell, CEO and Founder of leading multicultural agency Quantasy & Associates and Rai-mon Nemar Barnes, CEO and Founder of conscious marketing agency Consciously join Nancy Hill to discuss how brands can align their words with the actions that support them.

NANCY HILL<br>Founder</br>Media Sherpas<br>United States
NANCY HILL
Founder
Media Sherpas
United States
WILL CAMPBELL<br>CEO</br>Quantasy + Associates<br>United States
WILL CAMPBELL
CEO
Quantasy + Associates
United States
RAI-MON NEMAR BARNES<br>CEO</br>Consciously<br>United States
RAI-MON NEMAR BARNES
CEO
Consciously
United States

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