WEDNESDAY, OCTOBER 14
10:30 am EST - 10:45 pm EST
NETWORKING BREAK
An opportunity to connect with WPI Partners
Between sessions we encourage you to connect with fellow agencies via chat. On the platform you can access the Network Area and click on the Group tab to discuss specific topics with your peers, and click on the Showcase tab to view video presentations of unique agency capabilities across the WPI network.
8:45 am EST - 9:00 am EST
CEO
Blomquist
Stockholm, Sweden
CEOWorldwide Partners
United States
WORLDWIDE PARTNERS OPENING REMARKS
WPI Secretary and Treasurer Mikael Rubinsson joins WPI CEO John Harris to share highlights from Day 2 and what attendees can expect from Day 3 of SWRV 2020.
9:00 am EST - 10:30 am EST
The following sessions will run concurrently
Chief Revenue OfficerSojern
United States
TRAVEL & TOURISM ROUNDTABLE WITH SOJERN
Noreen Henry, Chief Revenue Officer at Sojern, a global provider of digital marketing solutions for the travel industry, will share global trends impacting travel marketers and how Co-op Marketing is being re-invented for market recovery.
The presentation will be followed by a roundtable discussion as we share recent examples of Travel & Tourism campaigns and explore how agencies are advising their clients within today’s challenged travel marketplace.
Head of Industry Tech B2BGoogle
United States
B2B ROUNDTABLE WITH GOOGLE
Ashely Mohan, Head of Industry Tech B2B at Google, will provide insights into how to drive buyer (and business) value during uncertainty.
The presentation will be followed by a roundtable allowing WPI B2B agencies to share strategies, learnings and opportunities within the B2B marketing landscape.
Head of Industry HealthcareGoogle
United States
HEALTHCARE ROUNDTABLE WITH GOOGLE
Stefani Klawskow, Healthcare Industry Lead at Google presents the latest trends impacting pharma and healthcare marketers.
The presentation will be followed by a roundtable allowing WPI pharma and healthcare agencies to share strategies, learnings and opportunities within the pharma and healthcare marketing landscape.
US EditorCampaign
United States
CREATIVE DIRECTORS ROUNTABLE
Moderated by Campaign US
Alison Weissbrot, US Editor of Campaign, will lead a panel of WPI creative leaders from Canada, China, France and the US in a global discussion of the state of creativity today, highlighting regional nuances and opportunities.
The panel will be followed by a roundtable, allowing WPI creative leaders to participate in a global creative exchange.
PartnerOdysseus Arms
United States
PartnerRosbeef!
France
Partnerlg2
United States
Executive Creative DirectorHylink
China
10:45 am EST - 11:45 pm EST
A NEW BUSINESS IN A NEW WORLD
From pitches “on pause” to pitches on Zoom. From consolidation of agencies to expansion of agency rosters. From long-term engagements to short-term sprints. New business is our new normal in presenting both challenges and opportunities for clients and the agencies who serve them.
WPI CEO John Harris will be joined by Lisa Colantuano, President of global agency search consultancy AAR Partners, and Dave Currie, CEO of predictive sales intelligence platform Winmo, to provide guidance and solutions for agencies to achieve standout and yield better results from their new business efforts.
12:15 pm EST - 1:00 pm EST
How Pricing, Not Price, Can Help You Win More New Business
Tim Williams, Founder, Ignition Consulting Group
1:15 pm EST - 2:00 pm EST
AGENCY REVENUE FORECASTING
Jan Jensen, Head of Sales Enablement, Deltek
Making key decisions like whether to gear up or scale down your agency business should be made with reliable and easily available information. Therefore, insight into revenue forecasts and proper resource plans are the foundation for making the right hire, fire or freelancer decisions. In this webinar, we will provide insight into how to establish proper revenue forecasting and tie it to your rhythm of business and resource planning. You’ll learn how to forecast resource needs months in advance o Match pipeline with capacity to establish the right level of staff o Identify when to downsize or begin hiring
2:00 pm EST - 2:15 pm EST
NETWORKING BREAK
An opportunity to connect with WPI Partners
Between sessions we encourage you to connect with fellow agencies via chat. On the platform you can access the Network Area and click on the Group tab to discuss specific topics with your peers, and click on the Showcase tab to view video presentations of unique agency capabilities across the WPI network.
2:15 pm EST - 3:15 pm EST
DIVERSITY, EQUILITY & INCLUSIONS: LEADING THE AGENCY
Moderated by Nancy Hill, The Agency Sherpa
In 2016, Marc Brownstein, President and CEO of Worldwide Partners agency Brownstein Group, embarked on initiative to elevate awareness of and take action for diversity, equity and inclusion inside and outside the agency. Joined by Melinda Ramos, VP, Director of Talent & Diversity at Brownstein Group, Marc will share what sparked the agency’s commitment four years ago, and the steps agency leaders can take now to create change within their own organizations.
FounderMedia Sherpas
United States
CEOBrownstein Group
United States
VP Diversity & TalentBrownstein Group
United States
3:15 pm EST - 3:30 pm EST
NETWORKING BREAK
An opportunity to connect with WPI Partners
Between sessions we encourage you to connect with fellow agencies via chat. On the platform you can access the Network Area and click on the Group tab to discuss specific topics with your peers, and click on the Showcase tab to view video presentations of unique agency capabilities across the WPI network.
3:30 pm EST - 4:30 pm EST
DIVERSITY, EQUILITY & INCLUSIONS: LEADING THE CLIENT
Moderated by Nancy Hill, The Agency Sherpa
Although many brands around the world have joined the movement to elevate the messages of diversity, equity and inclusion within their communications and campaigns, the C-level executives of these companies continue to look for guidance in identifying and implementing authentic actions to drive change.
Will Campbell, CEO and Founder of leading multicultural agency Quantasy & Associates and Rai-mon Nemar Barnes, CEO and Founder of conscious marketing agency Consciously join Nancy Hill to discuss how brands can align their words with the actions that support them.
FounderMedia Sherpas
United States
CEOQuantasy + Associates
United States
CEOConsciously
United States
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