Tuesday, April 21

TUESDAY, APRIL 21ST

Today's session will be hosted by Facebook at their new campus downtown.  We will be treated to a private tour of their new offices, as well as exclusive presentations from key Facebook and Instagram executives.

WALKING DIRECTIONS TO FACEBOOK

7:45 am - 8:45 am
BREAKFAST AT GROUP THERAPY
8:45 am
DEPART FROM HOTEL LOBBY TO FACEBOOK
9:00 am - 9:30 am
CHECK-IN
9:30 am - 10:15 am
THE PROGRAMMATIC EXPERIENCE WITH CENTRO

CENTRO

CENTRO will talk to us about the next evolution of data with GDPR, CCPA, and 3rd party cookie elimination and how to still target appropriately.

Centro-Logo
10:15 Am - 11:00 am
FACEBOOK CREATIVE & PRODUCT EXPERIENCES

Facebook will share their creative vision, landscape, stories, commerce, global campaigns, and the opportunities these bring.

Facebook-Logo
11:00 am - 11:30 am
BREAK
11:30 am - 12:15 pm
THE INSTAGRAM EXPERIENCE

Instagram will share examples of work and talk to us about the areas where Facebook are innovating.

Instagram logo
12:15 pm - 12:45 pm
THE DATA EXPERIENCE

Brands and agencies have obligations around data security and the proper handling of personal information.

Facebook will talk to us about best practices in privacy & what investments Facebook is making to guide and support agencies and brands concerning privacy.

Facebook-Logo
12:45 Pm - 1:45 pm
LUNCH
1:45 pm - 2:45 pm
VERTICAL BREAKOUTS

We will break out into industry specific sessions.  Verticals covered are: 

      • Travel & Tourism
      • B2B
      • Well Being/Healthcare
      • Retail
      • CPG (Food/Beverage)
      • 1:1 with Facebook*

*Agencies who do not have a dedicated Facebook representative will have the opportunity to meet 1:1 with a member of the FB Marketing Partner team.  These are first come, come first.

During registration you will be able to select the two sessions of interest.

2:45 pm - 3:00 pm
BREAK
3:00 pm - 4:00 pm
VERTICAL BREAKOUTS

We will break out into industry specific sessions.  Verticals covered are: 

      • Travel & Tourism
      • B2B
      • Well Being/Healthcare
      • Retail
      • CPG (Food/Beverage)
      • 1:1 with Facebook*

*Agencies who do not have a dedicated Facebook representative will have the opportunity to meet 1:1 with a member of the FB Marketing Partner team.  These are first come, come first.

During registration you will be able to select the two sessions of interest.

4:00 pm - 4:15 pm
BREAK
4:15 - 4:45 pm
THE FACEBOOK/AGENCY EXPERIENCE

Katherine Shappley
Vice President, SMB North America, Facebook

As head of Facebook's North America small business team, Katherine overseas sales, account management and service for millions of small business who use Facebook to connect and grow.

Katherine will share with us how agencies and Facebook can collaborate and operate together for the benefit of our clients.

4:45 PM - 5:45 pm
HAPPY HOUR

DINNER AT FIXE SOUTHERN HOUSE
7:30 pm - 10:30 pm

Favorite Southern classics that are elevated with new and exciting flavors created by Chef James Robert.

Their refined interpretation of family dinner may sound familiar with biscuits and fried chicken on the menu, but each dish has been infused with surprising flavors that are prepared in Chef’s modern style.

WALKING DIRECTIONS TO FIXE SOUTHERN HOUSE