TUESDAY, APRIL 25
9:00 am - 5:00 pm
Breakfast will be available to the group in the Edward Ballroom at the William Gray Hotel between 7:00 am - 9:00 am.
Our full day program will be hosted at the Panoramic Hall in the Montreal Science Center. A short 5 minute walk from the hotel.
The Montreal Science Center is located on the Quai King Edward, a modern, industrial space with floor to ceiling windows and spectacular views of old Montreal.
9:45 am - 11:30 am
EMOTION BY DESIGN
Greg Hoffman, Nike’s Former Chief Marketing Officer and VP of Global Innovation
Greg Hoffman, former Chief Marketing Officer at Nike, knows how to make customers feel that they are “part of something important that made them better than they were before.” When you get it right, you won’t just have customers—you’ll gain fans. Greg is one of Fast Company’s Most Creative People in the business world and will show you that adding emotions to your brand’s story isn’t a mysterious process: it’s something you can design.
11:30 am - 12:00 pm
NETWORKING BREAK
12:00 pm - 1:00 pm
THE INTERSECTION OF CULTURE, ADVERTISING AND ARTIFICIAL INTELLIGENCE
Paul Aaron, Founder & CEO, Addition
Paul Aaron is the CEO & Co-Found of Addition, an AI research and development company exploring the future of language and creativity. Addition works with brands and agencies like The New York Times, Droga5, Unlever, and Prudential Financial to turn data into insights, content and experiences using Generative AI models like GPT-3.
1:00 pm - 2:00 pm
NETWORKING LUNCH
2:00 pm - 3:00 pm
BE THE CLIENT YOU WANT TO SEE IN THE WORLD
Blair Enns, Founder, Win Without Pitching
Blair Enns, Founder of Win Without Pitching, challenges agencies to think more creatively about how you monetize the skills of your firm by launching your own products or services instead of waiting for a client to come along and hire you. A willingness to think and work this way can have a dramatic effect on your strategic credibility, the fees an agency can command, the innovation you can deliver, and, could even reinvent your agency model.
3:00 pm - 3:15 pm
SHORT BREAK
3:15 pm - 4:00 pm
NAVIGATING THE PITCH PROCESS
Pete Carter, Founder, Creative Haystack
A live Q&A session with former P&G brand marketing executive and now agency search consultant Pete Carter addressing what clients are looking for from agency partners and how agencies can more effectively navigate the pitch process.
4:00 pm - 4:45 pm
PITCHING THE NETWORK
WPI Partners share their learnings from recent network pitches and how the WPI story is resonating with brand marketers.
Moderated by: John Harris, President & CEO, WPI
Panelists
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- Jim Lowell, Managing Principal, Monigle, USA
- Fletcher Whitwell, Partner and Chief Media & Publishing Officer, WPI Chair, R&R Partners, USA
- Zaid Al-Zaidy, Group CEO, The Beyond Collective, UK
- Antonella Frustaci, VP Connections & Partner, Wasserman, Canada
This session will be closed to members of the media
7:00 pm - 11:00 pm
IMPACT AWARDS DINNER AT CIRQUE ELOISE
Our final night will be a celebration of our Impact Award winners and Perfect Partner Award winners at Cirque Eloise's head office and creative studio, located in the Gare Dalhousie, a historic building in the heart of Old Montreal.
Cirque Eloise is a short 10 minutes walk from The William Gray Hotel.
THANK YOU TO OUR SPONSORS
