TUESDAY, APRIL 25
9:00 am - 5:00 pm
Breakfast will be available to the group in the Edward Ballroom at the William Gray Hotel between 7:00 am - 8:30 am.
Our full day program will be hosted at the Panoramic Hall in the Montreal Science Center. A short 5 minute walk from the hotel.
The Montreal Science Center is located on the Quai King Edward, a modern, industrial space with floor to ceiling windows and spectacular views of old Montreal.
10:00 am - 11:30 am
EMOTION BY DESIGN
Greg Hoffman, Nike’s Former Chief Marketing Officer and VP of Global Innovation
Greg Hoffman, former Chief Marketing Officer at Nike, knows how to make customers feel that they are “part of something important that made them better than they were before.” When you get it right, you won’t just have customers—you’ll gain fans. Greg is one of Fast Company’s Most Creative People in the business world and will show you that adding emotions to your brand’s story isn’t a mysterious process: it’s something you can design.
11:30 am - 12:00 pm
12:00 pm - 1:00 pm
BE THE CLIENT YOU WANT TO SEE IN THE WORLD
Blair Enns, Founder, Win Without Pitching
Blair Enns, Founder of Win Without Pitching, challenges agencies to think more creatively about how you monetize the skills of your firm by launching your own products or services instead of waiting for a client to come along and hire you. A willingness to think and work this way can have a dramatic effect on your strategic credibility, the fees an agency can command, the innovation you can deliver, and, could even reinvent your agency model.
1:00 pm - 2:00 pm
2:00 pm - 3:00 pm
A CONVERSATION WITH LIQUID DEATH
Andy Pearson, VP of Creative, Liquid Death Mountain Water
Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply regular drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.” The brand’s aluminum cans emblazoned with dripping skulls, calligraphy and flavors such as “mango chainsaw” generate as much buzz as alcohol brands, if not more. It’s an example of a sustainable product that’s not being too earnest about it. Started in 2019 by a former ad agency creative and ranked in the top 10 of Ad Age’s 2022 Marketers of The Year (along with McDonalds, Walmart and Tik Tok), the brand is now valued at a US $700 million on revenue of US $130 million.
3:00 pm - 3:15 pm
3:15 pm - 4:45pm
3:15 pm - 3:45 pm
WPI STATE OF THE NETWORK
3:45 pm - 4:15 pm
WPI NEXT GEN COUNCIL PANEL
4:15 pm - 4:45 pm
WPI SHAREHOLDER MEETING (WPI Shareholders only)
7:00 pm - 10:30 pm
IMPACT AWARDS DINNER AT CIRQUE ELOISE
Our final night will be a celebration of our Impact Award winners and Perfect Partner Award winners at Cirque Eloise's head office and creative studio, located in the Gare Dalhousie, a historic building in the heart of Old Montreal.
Cirque Eloise is a short 10 minutes walk from The William Gray Hotel.