TUESDAY, APRIL 27
9:00 am EDT - 9:30 am EDT
WELCOME & WPI OVERVIEW
WPI Chairman Fletcher Whitwell joins WPI CEO John Harris to discuss the state our industry and our network, and what attendees can expect from the next 3 days of REIMAGINE 2021
04/27/2021 09:00 AM
04/27/2021 09:30 AM
America/New_York
Welcome and WPI Overview
www.wpisummit.comt
09:30 am EDT - 9:45 am EDT
A CONVERSATION WITH CAMPAIGN US
WPI President & CEO, John Harris sits down with Alison Weissbrot, US Editor at Campaign US to discuss industry trends.
04/27/2021 09:30 AM
04/27/2021 09:45 AM
America/New_York
A Conversation with Campaign US
www.wpisummit.comt
9:45 am EDT - 10:15 am EDT
REIMAGINING POSSIBILITY: THE KEY TO IGNITING BUSINESS EXCELLENT & REINVENTING THE FUTURE
Ozioma Egwuonwu, Founder and Chief Strategic Transformation Officer of BurnBright International and faculty member of Singularity University, will share her thoughts on how organizations and leaders can reimagine and reinvent their approach to the future, and how to create a more empowered and strategically aligned approach to personal, professional, and organizational development.
04/27/2021 09:45 AM
04/27/2021 10:15 AM
America/New_York
Reimagining Possibility: The Key to Igniting Business Excellent & Reinventing the Future
www.wpisummit.comt
10:15 am EDT - 10:30 am EDT
BREAK
Featuring the story of Playing for Change, an organization who is reimagining a world connected by music through their Songs around the World, and the Playing For Change Foundation, an international non-profit organization operating 15 music programs for children in 11 countries. It’s an incredibly powerful demonstration of community, collaboration and change, which will be showcased at each of today’s breaks.
10:30 am EDT - 11:30 am EDT
GLOBAL THINK TANK
CEO CHALLENGE
The CEO Challenge is an open session for agency leaders, hosted by John Keane, CEO, Ardmore in N. Ireland and WPI's Chairman Emeritus in the breakout rooms.
04/27/2021 10:30 AM
04/27/2021 11:30 AM
America/New_York
Global Think Tank: CEO Challenge
www.wpisummit.comt
10:30 am EDT - 11:30 am EDT
GLOBAL THINK TANK
THE NEW RULES FOR AGENCY POSITIONING
The New Rules for Agency Positioning: a peer-to-peer learning session to call out what no longer works and share what does. Hosted by Robin Bonn, Founder, Co-definery in the breakout rooms.
04/27/2021 10:30 AM
04/27/2021 11:30 AM
America/New_York
Global Think Tank: The New Rules for Agency Positioning
www.wpisummit.comt
10:30 am EDT - 11:30 am EDT
THE MEDIA TEMPLE PUB
Drop by with or without a drink to meet up with old friends and new. John Harris, President & CEO, Worldwide Partners will be tending the Media Temple bar in the breakout rooms.
04/27/2021 10:30 AM
04/27/2021 11:30 AM
America/New_York
The Media Temple Pub
www.wpisummit.comt
11:30 am EDT - 11:45 am EDT
BREAK / SONG AROUND THE WORLD
"THE WEIGHT"
Featuring music videos from Playing for Change, a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people.
11:45 am EDT - 12:15 pm EDT
INTELLIGENT CREATIVITY OVERHAULS THE CREATIVE PROCESS
Jay Pattisall, Principal Analyst at Forrester will show how intelligent creativity, a process of creative problem-solving with the assistance of AI, intelligent automation, and data can reap rewards for CMO's and Agency Executives.
04/27/2021 11:45 AM
04/27/2021 12:15 PM
America/New_York
Intelligent Creativity Overhauls the Creative Process
www.wpisummit.comt
12:15 pm EDT - 12:30 EDT
BREAK / SONG ARUND THE WORLD
"HIGHER GROUND"
Featuring music videos from Playing for Change, a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people.
04/27/2021 12:15 PM
04/27/2021 12:30 PM
America/New_York
Break: Song Around The World - Higher Ground
www.wpisummit.comt
12:30 pm EDT - 1:30 pm EDT
GLOBAL THINK TANK
NEW BUSINESS
Our new business think tank will be hosted and moderated by Dave Currie, CEO at Winmo, in the breakout rooms.
04/27/2021 12:30 PM
04/27/2021 01:30 PM
America/New_York
Global Think Tank: New Business
www.wpisummit.comt
12:30 pm EDT - 1:30 pm EDT
GLOBAL THINK TANK
AGENCY OPERATIONS
A peer-to-peer exchange addressing how agencies are reimagining the workplace, hosted by Stephen Brown, CEO at Fuse Create and Worldwide Partners Vice Chairman.
04/27/2021 12:30 PM
04/27/2021 01:30 PM
America/New_York
Global Think Tank: Agency Operations
www.wpisummit.comt
THE MEDIA TEMPLE PUB
Drop by with or without a drink to meet up with old friends and new. Fletcher Whitwell, Chief Publishing Officer, R&R Partners and Chairman of WPI The Board will be tending bar in the breakout rooms.
04/27/2021 12:30 PM
04/27/2021 01:30 PM
America/New_York
The Media Temple Pub
www.wpisummit.comt
1:45 pm EDT - 2:15 pm EDT
THE INTIMACY OF ONE TO MANY
GLOBAL OUT OF HOME TRENDS 2021
Rick Robinson, Chief Strategy Officer for Billups, the largest independent OOH Media agency in the U.S., is bullish on OOH’s future and thinks the greatest OOH media efforts result from tech, creative and media working together.
04/27/2021 01:45 PM
04/27/2021 02:15 PM
America/New_York
Reimagine Out Of Home Media: Global Trends 2021
www.wpisummit.comt
2:15 pm EDT - 2:30 pm EDT
BREAK / SONG ARUND THE WORLD
"ONE LOVE"
Featuring music videos from Playing for Change, a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people.