Tuesday, April 5th

TUESDAY, APRIL 5
9:00 am - 4:00 pm

WALDORF ASTORIA LAS VEGAS

Our full day program will be hosted at our group hotel, the Waldorf Astoria in Ballroom B.

Formerly The Mandarin Oriental, the newly renovated Waldorf Astoria Las Vegas is an award-winning luxury hotel in the heart of the Strip, featuring luxurious accommodations with floor-to-ceiling views of the strip.

FULL DAY AGENDA

7:00 am - 9:00 am

BREAKFAST

A full buffet breakfast will be available on the meeting level.

9:00 am - 10:30 am

PREPARE FOR THE NEXT FRONTIER OF MARKETING & CREATIVITY

Even before the Third Connected Age (AI, Voice/AR/VR, Cloud Computing, 5G), marketing and creativity has been transformed. Now as NFT’s (non-fungible tokens), meta-verse, dual realities begin to scale, learn how to learn, partner and create from change management expert Rishad Tobaccowala, who has been on the frontiers and now is investing and on the board of a number of next generation marketing firms.

10:30 am - 11:00 am

NETWORKING BREAK

11:00 am - 12:30 pm

WEB 3.0:  WHERE DOES YOUR AGENCY CREATE VALUE?

Web 3.0 is on every marketer’s mind in 2022, but what will it look like in 2030?

Professor, Author and “Linkedin’s Top Voice in Technology, Shelly Palmer, will break down Web 3.0 into its component parts, make the concepts understandable, and explain how you can use the technology to create value for your clients’s and your agencies’ businesses.

12:30 pm - 1:30 pm

NETWORKING LUNCH

1:30 pm - 2:00 pm

THE PROGRAMMATIC FUTURE

Shawn Riegsecker, Founder and CEO of Basis, the industry’s first and only digital media platform to address direct, programmatic, search and social through a single interface, will share his thoughts on the colliding dilemmas of staffing, transparency, speed, and cost-efficiency, their underlying causes and the solutions that are poised to usher in a better future for everyone working in the marketing space.

2:00 pm - 2:30 pm

THE FUTURE OF DIGITAL OOH

Jonathan Gudai, CoFounder and CEO of Adomni, experts in digital Out of Home media with inventory of over 500k digital screens in 28 countries, will share his thoughts on the state of out of home media and the opportunities for agencies to maximize the global digital advertising market, which leading industry experts predict will reach $1.1 billion by 2027.

2:45 pm - 3:15 pm

NETWORKING BREAK

3:15 pm - 4:15 pm

Sports & Entertainment Panel:  The Evolving Fan - And Brand - Experience

With the rising demand from consumers for more authentic and engaging experiences, almost every brand is marketing itself as an experience, not simply a product. And there is no greater opportunity to maximize a brand’s experience than by leveraging the power of sports and entertainment properties as core strategic pillars of their marketing plans.

Moderated by Rob Dondero, Executive Vice President, R&R Partners, this All-Star line up of panelists from Las Vegas’ most prominent sports and entertainment properties will discuss the evolution of the fan experience and how brand marketers ranging from retailers to healthcare brands to destination marketing organizations can harness the power of sports and entertainment properties to enhance their brand experience and their bottom lines.

4:15 pm - 4:30 pm

THE FUTURE OF SPONSORSHIP MARKETING

Sponsorship, or “brand partnership”, is a powerhouse in the marketing hierarchy: a sponsorship creates a unique position in the market, and, if done well, can provide a competitive advantage for the sponsoring brand. But in order to generate positive returns, sponsorship needs to be actively managed. The journey from selection, valuation, negotiation and activation all the way to performance measurement can be treacherous. Adding to the complexity, the sponsorship’s success hinges on an important third party: it must make sense to consumers. To work well, brand partnerships need a strong strategic foundation, meaning sponsorship investments must be closely tied to corporate or marketing objectives.

WPI Partner Elevent in Montreal, the leader in technology-assisted and data-focused sponsorship evaluation, selection, measurement and management, will share their view on the future of sponsorship marketing and how brand marketers and agencies can demonstrate return on effectiveness of an industry projected to be worth over 90 billion U.S. dollars globally by 2030.

4:30 pm - 5:00 pm

CLOSING REMARKS

5:00 pm - 5:30 pm

ANNUAL WPI SHAREHOLDER MEETING

WPI Shareholders only.

7:00 pm - 11:00 pm

AWARDS DINNER AT THE NEON MUSEUM

On our final night we will celebrate our Impact Awards winners and our Perfect Partner award winners at the unique and creative neon museum.

Founded in 1996, The Neon Museum is a non-profit organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment. Each sign in The Neon Museum’s collection offers a unique story about the personalities who created it, what inspired it, where and when it was made, and the role it played in Las Vegas’ distinctive history.

Buses will start departing from the hotel at 6:30 pm

Neon

THANK YOU TO OUR SPONSORS