TUESDAY, APRIL 5
9:00 am - 4:00 pm
Our full day program will be hosted at our group hotel, the Waldorf Astoria in Ballroom C.
Formerly The Mandarin Oriental, the newly renovated Waldorf Astoria Las Vegas is an award-winning luxury hotel in the heart of the Strip, featuring luxurious accommodations with floor-to-ceiling views of the strip.
FULL DAY AGENDA
7:00 am - 9:00 am
A full buffet breakfast will be available on the meeting level.
9:00 am - 10:15 am
THE PROGRAMMATIC FUTURE
Programmatic experts from Basis Technologies and Adomni will talk about what's next in the programmatic media landscape.
10:15 am - 10:45 am
10:45 am - 12:15 pm
WEB 3.0: WHAT DOES IT MEAN FOR YOUR BUSINESS?
Web 3.0 is on every marketer’s mind in 2022, but what will it look like in 2030?
Professor, Author and “Linkedin’s Top Voice in Technology, Shelly Palmer, will break down Web 3.0 into its component parts, make the concepts understandable, and explain how you can use the technology to create value for your clients’s and your agencies’ businesses.
12:15 pm - 1:15 pm
1:15 pm - 2:15 pm
SPORTS & ENTERTAINMENT: THE ULTIMATE TRAVELER EXPERIENCES
Few phrases in the history of tourism have been co-opted by travel brands as much as “experiential travel.” Seemingly every company today operating in the hospitality and tourism sector is marketing itself as an experience versus a product, based on rising demand from consumers for more authentic and engaging travel experiences. As the number of trips to attend leisure and entertainment events, especially sports events, has increased, the marketing of sports and entertainment properties has become a core strategic pillar for travel, hospitality and tourism brands.
This panel of industry leaders from Las Vegas, “The Greatest Arena On Earth”, will share their perspectives on how brand marketers in the travel & tourism vertical can harness the power of sports and entertainment properties to maximize the impact of tourism on their local economies and their bottom lines.
2:15 pm - 2:30 pm
THE FUTURE OF SPONSORSHIP MARKETING
Sponsorship, or “brand partnership”, is a powerhouse in the marketing hierarchy: a sponsorship creates a unique position in the market, and, if done well, can provide a competitive advantage for the sponsoring brand. But in order to generate positive returns, sponsorship needs to be actively managed. The journey from selection, valuation, negotiation and activation all the way to performance measurement can be treacherous. Adding to the complexity, the sponsorship’s success hinges on an important third party: it must make sense to consumers. To work well, brand partnerships need a strong strategic foundation, meaning sponsorship investments must be closely tied to corporate or marketing objectives.
WPI Partner Elevent in Montreal, the leader in technology-assisted and data-focused sponsorship evaluation, selection, measurement and management, will share their view on the future of sponsorship marketing and how brand marketers and agencies can demonstrate return on effectiveness of an industry projected to be worth over 90 billion U.S. dollars globally by 2030.
2:30 pm - 3:00 pm
3:00 pm - 4:30 pm
GROWTH PLANNING: THE FUTURE OF YOUR AGENCY
The world has changed, and growth is being tested like never before. The future of business growth requires a willingness to divert from business as usual, not simply to fix a broken system, but to create a new one. Brand and growth must be inextricably linked for a business to thrive.
In this workshop, new business and marketing consultancy NBZ Partner will demonstrate how to develop a growth plan that goes beyond “growth targets” by aligning your agency’s proposition, product and people with your prospects, projects and profits.
4:30 pm - 5:00 pm
5:00 pm - 5:30 pm
ANNUAL WPI SHAREHOLDER MEETING
WPI Shareholders only.
7:00 pm - 11:00 pm
AWARDS DINNER AT THE NEON MUSEUM
On our final night we will celebrate our Impact Awards winners and our Perfect Partner award winners at the unique and creative neon museum.
Founded in 1996, The Neon Museum is a non-profit organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment. Each sign in The Neon Museum’s collection offers a unique story about the personalities who created it, what inspired it, where and when it was made, and the role it played in Las Vegas’ distinctive history.
Buses will start departing from the hotel at 6:45 pm