Tuesday, September 20

TUESDAY, SEPTEBMER 20
9:00 am - 4:00 pm

Our full day program will be hosted at the Tobacco Theater a pleasant 10 minute walk from the hotel.

The Tobacco Theater is an old tobacco auction house transformed into a modern, industrial theatre and event location, with a high focus on detail, multi-functionality and sustainability, located on the Nes, Amsterdam's greenest street.

We will depart from the hotel at 8:45 am in groups and make our way to the Tobacco Theater.

9:00 am - 10:00 am

HOW TO CHANGE THE WORLD THROUGH ADVERTISING
Cindy Gallop, International Business & Brand Innovator

Yes, you really can. Every one of you. Cindy Gallop provides some thought-provoking, inspirational and above all, practical and actionable ways in which our industry can change the world for the better, explains how this is the path to making lots more money, and highlights why Worldwide Partners is especially well-placed to do this.

10:00 am - 11:00 am

FEED THE NEED FOR CREATIVE THINKING SPEED
Ravid Kupenberg, Partner, Mindscapes

There are rare occasions when it takes you 5 minutes to come up with that perfect, amazing, creative idea. Nailing it on the first attempt. But…what about all the other occasions? The frustrating number of hours staring at the ceiling, waiting for a glimpse of a seed of a great idea? In the current real-time-hectic-reality we operate in, and need to respond in, every minute/day counts! Any method which can help reach savvy ideas, in less time, with less frustration, can become extremely valuable.

This session will suggest such a method, which helps organize the way our mind operates when thinking about creative ideas. Helping us structure the way we think, helping us boost our creative thinking skills, helping us reach creative destinations in faster more efficient manner. A method based on decoding recurring thinking patterns embedded in award-winning ideas and transforming them into practical structured thinking tools.
So… buckle up your seatbelt, put on a creative thinking helmet and let’s ride!

11:00 am - 11:30 am

NETWORKING BREAK

11:30 am - 12:30 pm

METAVERSE? WHAT METAVERSE?
James Whatley, Chief Strategy Officer, Diva Agency

The central premise is simple: the Metaverse doesn't exist. The online virtual spaces that people are calling The Metaverse today are either dead and empty 3D spaces OR they're simply video games, where hundreds of millions of players are already gaming day in, day out. And if you're doing anything at all in these spaces, then you need a player-first mentality. What does that mean for agencies? You will hear firsthand from a gaming-native creative agency as to how to maximise these opportunities for your clients and your business.

12:30 pm - 1:00 pm

GLOBAL OOH: RESET, RECOVER & RISE
Margarita Zaitseva-Christoforidou, Head of Business Development, EMEA & APAC, Talon Outdoor

Global OOH Media Specialists, Talon, will take a deep look into the different areas of creativity in OOH. They will share new technological advancements in OOH and how you & your clients can harness the power of technology within your campaigns, targeting consumers in more exciting and creative ways.

1:00 pm - 2:00 pm

NETWORKING LUNCH

2:00 pm - 4:00 pm

WPI IN ACTION

As a network of marketing practitioners, creative thinkers and global citizens, WPI agencies have consistently made an indelible impact on our clients’ businesses, our industry and our communities.

In this final session, we will take time to showcase and celebrate the work, innovations and perspectives from WPI Partners from around the globe.

4:00 pm - 4:45 pm

CLOSING REMARKS

WPI President and CEO will close the meeting with some final remarks followed by a meeting for our shareholders.

SHAREHOLDER MEETING
4:15 pm - 4:45 pm

WPI Shareholders will be invited to stay for a recap to discuss shareholder business.

7:00 pm - 10:30 pm

FINAL DINNER AT PLLEK IN NDSM

We will leave the hotel at 5:45 pm and make our way to the boat dock on the Single near d'Vijff Vlieghen to take a cocktail canal cruise through Amsterdam.  The boats will then drop us off at the NDSM wharf where we will have dinner at Pllek.

Constructed from old shipping containers and making the most of recycled materials and maritime objects, Pllek's is located on the bank of the River IJ with panoramic views of the river to Silodam and beyond. Pllek has a large man made beach where we will enjoy cocktails before a seated dinner in a converted shipping container.

Pllek prides itself on only using locally available sustainable organic produce.

We will take boats back to the pick up point on our return.

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THANK YOU TO OUR SPONSORS