TUESDAY, SEPTEBMER 20
9:00 am - 4:00 pm
Our full day program will be hosted at the Tobacco Theater a pleasant 10 minute walk from the hotel.
The Tobacco Theater is an old tobacco auction house transformed into a modern, industrial theatre and event location, with a high focus on detail, multi-functionality and sustainability, located on the Nes, Amsterdam's greenest street.
We will depart from the hotel at 8:45 am in groups and make our way to the Tobacco Theater.
9:00 am - 10:00 am
HOW TO CHANGE THE WORLD THROUGH ADVERTISING
Cindy Gallop, International Business & Brand Innovator
Yes, you really can. Every one of you. Cindy Gallop provides some thought-provoking, inspirational and above all, practical and actionable ways in which our industry can change the world for the better, explains how this is the path to making lots more money, and highlights why Worldwide Partners is especially well-placed to do this.
10:00 am - 11:00 am
FEED THE NEED FOR CREATIVE THINKING SPEED
Ravid Kupenberg, Partner, Mindscapes
This session will suggest such a method, which helps organize the way our mind operates when thinking about creative ideas. Helping us structure the way we think, helping us boost our creative thinking skills, helping us reach creative destinations in faster more efficient manner. A method based on decoding recurring thinking patterns embedded in award-winning ideas and transforming them into practical structured thinking tools.
So… buckle up your seatbelt, put on a creative thinking helmet and let’s ride!
11:00 am - 11:30 am
11:30 am - 12:30 pm
METAVERSE? WHAT METAVERSE?
James Whatley, Chief Strategy Officer, Diva Agency
The central premise is simple: the Metaverse doesn't exist. The online virtual spaces that people are calling The Metaverse today are either dead and empty 3D spaces OR they're simply video games, where hundreds of millions of players are already gaming day in, day out. And if you're doing anything at all in these spaces, then you need a player-first mentality. What does that mean for agencies? You will hear firsthand from a gaming-native creative agency as to how to maximise these opportunities for your clients and your business.
12:30 pm - 1:00 pm
THE RISING SUPERPOWER
Alex Bennett-Grant, Founder & CEO, We Are Pi
By combining his uniquely multicultural perspective with a passion for innovative creativity, Alex will be sharing fresh insights from nine months of in-depth interviews with people at the forefront of a cultural change that’s driving the rise of Web3 Fandom.
Armed with this knowledge, Alex will break down the new rules of community building at a time when our values are shifting and so much of our interactions take place in virtual space. Attendees will gain new perspectives on the changing nature of consumer behaviour and relationships in the virtual age, including:
- Find your Niche(s)
- Provide Your Community Access
- Invite Your Community To Co-Create
- Give Your Community A Stake
1:00 pm - 2:00 pm
2:00 pm - 2:30 pm
HOW CREATIVITY, INNOVATION & TECHNOLOGY IS DRIVING GROWTH IN OOH
Adrian Skelton, Managing Partner, Talon Outdoor
In a post Covid world, OOH has seen a return to growth across the world. Talon will explore the key factors behind this growth and demonstrate how clients are being much smarter in the use of OOH through enhanced creativity, innovation and technology.
2:30 pm - 3:00 pm
THE GOSPEL OF RELATIONSHIPS
Cairo Marsh, Founder & Managing Partner, relativ*
3:00 pm - 3:15 pm
3:15 pm - 4:15 pm
ADWEEK PANEL: ROAST ME/TOAST ME
In this spirited, fun-filled session, Stephen Lepitak, European Bureau Chief at Adweek, explores the highs and lows of senior creatives careers - showcasing their best and least favorite pieces of work what they learned in the process.
- Nicole Ferraz, Executive Creative Director, Blink Digital
- Gavin Lester, Chief Creative Officer, Zambezi
- Franklin Tipton, Chief Creative Officer, Odysseus Arms
4:15 pm - 4:30 pm
WPI President and CEO will close the meeting with some final remarks.
7:00 pm - 10:30 pm
We will leave the hotel at 5:45 pm and make our way to the boat dock on the Single near d'Vijff Vlieghen to take a cocktail canal cruise through Amsterdam. The boats will then drop us off at the NDSM wharf where we will have dinner at Pllek.
Constructed from old shipping containers and making the most of recycled materials and maritime objects, Pllek's is located on the bank of the River IJ with panoramic views of the river to Silodam and beyond. Pllek has a large man made beach where we will enjoy cocktails before a seated dinner in a converted shipping container.
Pllek prides itself on only using locally available sustainable organic produce.
We will take boats back to the pick up point on our return.