The Speakers
Learn more about our industry-leading speakers at HORIZON 27.
Michael Farmer
Chairman & CEO, Farmer & Company
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Prior to founding Farmer & Company in 1990, Michael Farmer was a Director of Bain & Company, the strategy consulting firm, where he ran (in turn) Bain’s German, French and UK offices.
He lived and worked abroad in Brazil, Switzerland, Germany, France, Britain and Turkey for more than 20 years.
Michael also serves as Professor of Branding and Integrated Communications at The City College of New York. He serves as a Strategic Advisor to COR, the AI-driven management software firm that provides resource management products and other services for global advertising agencies and other professional services firms. He writes a bi-weekly column for MediaVillage.com and has published over 90 articles on media and advertising industry subjects.
He is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, Third Edition, published in February 2019 and winner of four publisher's awards.
Michael is an graduate of Harvard Business School, where he received an MBA degree with highest honors as a Baker Scholar. Previously, he graduated from Princeton University with an AB degree in English literature before serving as an officer in the US Navy aboard destroyers and as Professor of Naval Science at Iowa State University.
Maz Farrelly
Award-Winning Global TV & Movie Producer
Maz has been in your home.
Not as a burglar.
As the creative force behind some of the biggest television shows on earth, including Big Brother, The X Factor, The Celebrity Apprentice, Dancing with the Stars and The Weakest Link.
For more than 30 years, Maz has created television people didn't just watch. They talked about it. Argued about it. Voted, cried, auditioned, copied the catchphrases and came back for more.
She's led huge teams, managed multi-million-dollar budgets and worked with everyone from King Charles and Beyoncé to President Trump, Richard Branson, Pink and Usher. Think entourages, NDAs and large people in black with headsets.
Her work has generated more than eight billion views, earned multiple international awards and once broke Twitter.
Deliberately.
Today, Maz brings that same producer brain, commercial instinct and cultural radar to stages and boardrooms around the world. As an international keynote speaker, business strategist and MC, she helps leaders and brands communicate with confidence, tell stories people remember and turn influence into commercial impact.
Maz knows how to make people care at scale. And she shows businesses how to do the same.
Blair Enns
Founder, Win Without Pitching
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Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. Through his writing, teaching, and advisory work, Blair has shaped how experts around the world sell and price their services — helping them sell from a position of authority without pitching or persuasion, and price based on the value they create rather than the effort they expend.
Blair is the author of The Win Without Pitching Manifesto, Pricing Creativity, and The Four Conversations, a body of work that has become foundational reading for consultants, creative firms, and other experts seeking to escape commoditization and reclaim control of the sales conversation. He is widely recognized for pioneering authority-led selling and modern approaches to value-based pricing for expert advisors and practitioners.
Blair lives in the remote mountain village of Kaslo, BC Canada.