Sunday, 13 September - Pre-Summit
10:00 am -
4:00 pm
Board Meeting
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WPI Board members only. Lunch provided.
10:00 am -
4:00 pm
Next Gen Council Meeting
WPI Next Gen Council members only. Lunch provided.
6:00 -
9:00 pm
Basis Oasis Opening Reception
Danish Architecture Center (DAC)
Bryghuspladsen 10, 1473 København, Denmark (map it)
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Kick things off at the Danish Architecture Center, where we’ll gather on the rooftop terrace for opening drinks and skyline views. Arrive early to explore the center with complimentary access before the reception begins.
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Monday, 14 September - Day 1
Together with:
Our general sessions will take place at 1 Hotel Copenhagen - Krystalgade 22, 1172 København, Denmark. (map it)
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9:15 -
9:45
Welcome to IGNITE 26
Ann-Louise Rosen, WPI Board Chair + Co-CEO | Advance
9:45 -
10:30
WPI Next
John Harris, President + CEO | Worldwide Partners
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John Harris, President & CEO of Worldwide Partners, will provide an update on the network and outline the goals and strategies for the next year.
10:30 -
11:00
Networking Break
11:00 -
12:00 am
Why Independents Should Win the Next Decade and How to Prove it to CEOs and CFOs
Ian Whittaker, Managing Director and Owner | Liberty Sky Advisors
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Independent agencies have a compelling story to tell—but are they making the right business case? Financial analyst and media industry expert Ian Whittaker brings a unique perspective on the economic forces reshaping marketing and communications, offering practical insights into why independents are well positioned to thrive and how agency leaders can communicate their value in terms that resonate with clients, CEOs, and CFOs alike.
12:00 -
13:30
Lunch and shareholder meeting
TRACK 1 - NEW BUSINESS
13:30 -
14:30
Claiming the Future
Brent Hodgins, CEO | Mirren
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Growth doesn't happen by chance—it happens by design.
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In this inspiring session, Brent Hodgins, founder of Mirren, challenges agency leaders to rethink how they pursue growth in an increasingly competitive landscape. Drawing on decades of experience advising more than 700 agencies around the world, Brent shares the mindset shifts, strategic principles, and emerging opportunities that separate agencies that react to change from those that shape it.
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Whether it's winning new business, accelerating organic growth, or creating lasting competitive advantage, this session will leave you with a fresh perspective—and the confidence to claim your agency's future.
14:30 -
14:45
Networking Break
14:45 -
16:45
IGNITE Growth Workshop
Brent Hodgins, CEO | Mirren
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Ideas are only valuable if you put them into practice.
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Following his session, Brent Hodgins leads an interactive workshop designed to help agency leaders turn strategy into action. Through practical frameworks, proven tools, and hands-on exercises, you'll identify new growth opportunities, strengthen your approach to new business, and build a roadmap for sustainable success.
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You'll leave with actionable ideas you can implement immediately—along with the clarity and confidence to drive growth long after IGNITE Copenhagen concludes.
TRACK 2 - CREATIVE
13:30 -
16:30
Creative Thinking for the AI Era Workshop
Ravid Kuperberg, Partner & Trainer, Mindscapes
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AI may be transforming the creative process, but every disruptive idea still begins with the human mind. In this interactive workshop, you'll explore how to unlock more original thinking by overcoming the cognitive biases and mental habits that often limit creativity.
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Through award-winning case studies, practical thinking frameworks, and AI-powered techniques, you'll learn how to "prompt" your own mind more effectively—and combine human ingenuity with AI to generate stronger, more innovative brand ideas. You'll leave with practical tools you can immediately apply to your creative process.
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This creative workshop will take place at Advance's office (Landemærket 29, 1119 København, Denmark), a short five-minute walk from 1 Hotel.
19:00 -
22:00
Group Dinner
Kilden in Tivoli Gardens
Vesterbrogade 3, 1553 København, Denmark (map it)
Step into one of the world’s most iconic settings with a group dinner at Kilden in Tivoli Gardens, the second-oldest amusement park on earth. Your evening includes complimentary entry to the gardens—come early to experience the magic before dinner.
Tuesday, 15 September - Day 2
Our general sessions will take place at 1 Hotel Copenhagen - Krystalgade 22, 1172 København, Denmark. (map it)​​​​
Together with:
9:15 -
9:45
Day 1 Recap
Ann-Louise Rosen, WPI Board Chair + Co-CEO | Advance
9:45 -
10:45
The Infinite Resource: How Collaboration Really Works
​Margaret Heffernan | Leadership Expert, Entrepreneur + Bestselling Author
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What if collaboration—not competition—is the greatest driver of innovation? Internationally acclaimed author and leadership expert Margaret Heffernan explores why the strongest organizations are built on trust, curiosity, and collective intelligence. Drawing on decades of research and experience advising CEOs around the world, she offers a fresh perspective on how agency leaders can unlock the power of working together.
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10:45 -
11:45
Netwalking
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Back by popular demand, attendees will pair up for a networking stroll through Copenhagen to share your biggest challenges and explore specific collaboration opportunities.
11:45 -
12:45
Speaker + session details coming soon...
12:45 -
13:45
Lunch
13:45 -
15:15
Ignition Sessions
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Attendees will break out into peer-to-peer roundtables to discuss key topics relevant to our industry and attendee roles.
15:15 -
15:30
Networking Break
15:30 -
16:30
The Power of Stupidity in Advertising​
Paula Bloodworth, Co-Founder, Alien Baby with Idris Elba; Former Global Head of Nike Strategy, Wieden+Kennedy
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Are we being too clever for our own good? Is intellectualism not just creeping, but actually forcing its way into creativity? Drawing on nearly two decades of strategic leadership across global brands including Nike, Peloton, Jordan and Pinterest, Paula Bloodworth explores the power of stupidity across all disciplines and suggests that perhaps the smartest thing we can all do is embrace it.
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Our industry—especially strategy—often spends too much time trying to sound smart. Yet throughout her career, from leading Nike's global strategy to launching Idris Elba's creative venture, ALIEN BABY, Paula has seen firsthand that the most impactful ideas are often the simplest. Stupidity is a superpower—a resource we're increasingly hesitant to embrace, even though it's what we need the most.
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Maybe it's time to seriously (but not too seriously) consider disengaging our brains. Perhaps the best strategy is one that doesn't overthink. Join Paula for a thought-provoking and entertaining session on why embracing this mindset might just be the smartest move you ever make.
16:30 -
16:45 pm
Closing Remarks
John Harris, President + CEO, Worldwide Partners
19:00 -
22:00
Group Dinner
Almanak in the Opera House
Ekvipagemestervej 10, 1438 København, Denmark (map it)
Join us for an unforgettable evening at Almanak, set inside Copenhagen’s striking Opera House on the harbor. With panoramic waterfront views and exceptional Nordic cuisine, it’s the perfect setting to connect and unwind.