WPIX: EXPERIENCE IS EVERYTHING
Experience is a huge marketing buzzword. User experience, customer experience, experience strategy. In an effort to create memorable connections, companies are putting more resources toward designing experiences that strengthen the brand.
But this goes far beyond “experiential marketing” and brands themselves. Whether you are a product, service or even an agency, the experience your customers and employees have with your brand is the single greatest differentiator you have. If you’re not competing on experience, it’s a race to the bottom. WPIX will seek to uncover the keys to powerful experiences in all aspects of our businesses. From talent to procurement, from social to experiential, from our agencies to our our network.
WPIX is a three day event, beginning at 10:00 am on Sunday, April 19th. Please plan on arriving in Austin on Saturday, April 18th.