The Speakers
Learn more about our industry-leading speakers at COLAB 25.
Co:definery was founded by Robin Bonn. He’s spent 25 years driving agency growth for global networks, indies and start-ups, across a range of emerging and traditional disciplines.
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In his old life, Robin led winning pitches for the likes of Spotify, P&G, Experian, ITV, Microsoft, Skype, Facebook and Ford, to name a few. But as client challenges became more complex, he saw agencies struggling to keep up – clinging to outdated business models and so-called ‘best practice’ that no longer delivered.
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Since then, Robin has been on a mission to de-commoditise agencies. A trusted advisor to some of the world’s most renowned agencies, he helps CEOs and Founders reimagine what differentiation looks like, enabling agencies to scale faster, command a premium and attract the best talent in the industry.
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Beyond consultancy, Robin is also an executive coach, a Marketing Week columnist, a founding co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays. He’s served on the IPA’s New Business Committee and the Direct Marketing Association’s Agencies’ Council. He’s the author of Market of One and the host of The Immortal Life of Agencies, a podcast dedicated to fresh thinking and optimism in agency leadership.
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Away from work, Robin is a dad of two daughters, a woeful runner, an amateur artist, and a professional cat botherer.
Robin Bonn
CEO | Co:definery
Jenny Chan (é™³è© æ¬£) is WARC’s China Editor, based in Shanghai. She oversees bilingual content strategy for topics with both an outbound and domestic focus in China, leads content operations, brokers strategic partnerships, commissions content related to channel and category effectiveness, and conducts CMO and brand-marketer interviews.
She joined WARC China (now part of the Lions Intelligence pillar under Informa Festivals division) in 2019, bringing a wealth of expertise from her previous roles with postings in Hong Kong and Singapore. Since then, she has built WARC's Chinese-language audience while promoting effectiveness principles in the market. Her coverage during the initial outbreak of the COVID-19 pandemic in 2020 was the most-read piece in WARC history and won two internal Ascential Awards (Elite & Epic).
Also, she ensures that WARC's overarching evidence-based marketing insights are delivered to subscribers, readers, and thought leaders across core geographies in Greater China. She has been active as a panel moderator and guest speaker at various industry events organised by TVB Hong Kong, Spikes Asia, Mobile Marketing Association China, Shanghai International Advertising Festival, ROIFest China, PR Newswire China, China Connect in Paris, RISE Hong Kong, Haymarket Media, Founder Institute, Western Digital, Google, Nudgestock by Ogilvy Consulting, various Chambers of Commerce in Shanghai, Guangzhou, and Beijing, and more.
In addition, she has served as a judge for numerous marketing awards in both Chinese and English, including the "Great Wall Award" at the China International Advertising Festival, Unilever's "Crafting Brands for Life" internal award, the "Outstanding Brand Marketing Award" by Economic Observer and the Hong Kong Management Professional Association, CMO Club's "Goldsmith Award", TBWA's "Creative Impact Asia Awards", Campaign's "Digital A-List", DMAA’s “Qilin Creative Awards”, MMA’s “Smarties” and more.
Jenny graduated from the Royal Melbourne Institute of Technology with subsequent business journalism experience spanning print media and network television, at organisations like Campaign Asia (Hong Kong), CNBC Asia (Singapore), and Network Ten (Australia). She also has front-line marketing experience with Japanese music company Yamaha which kicked off her career.
Jenny Chan
Editor | WARC
Ivan Fernandes is a globally recognised marketing management consultant and M&A advisor who works at the intersection of strategy, capital, and growth. With over 20 years of experience spanning independent agencies, holding companies, and private equity, Ivan helps independent agencies, challenger networks, and martech firms unlock value, whether scaling, raising capital, or preparing for exit.
His unique approach blends operational insight with real-world M&A execution, and he is frequently sought out by founders, investors, and global networks navigating the future of marketing. Through his advisory platform ivanfernandes.me, he supports agencies across the US, UK, EMEA, and APAC.
Ivan is known for his candid industry analysis on LinkedIn and is a trusted voice in shaping the modern agency landscape.
Ivan Fernandes
Marketing Management Consultant & M&A Advisor
​Ken Kimura grew up in Saipan, eighteen years of life conducted entirely in English, before spending the last decade building a career in Tokyo, where an instinctive grasp of both cultures has become his signature advantage.
As Department Head at Japan’s leading multi-channel network, he led creator partnerships that turned online buzz into measurable growth. Today, Ken is general manager at Hotice, a global social media marketing company where he helps lead go-to-market strategy guide overseas brands into Japan, driving everything from community building, influencer orchestration, and paid social.​​
Ken Kimura
General Manager | Hotice Global
Ben Milne is the Chief Executive Officer for Asia-Pacific at billups, the world’s largest independent Out-of-Home technology and managed services company.
With more than 25 years of experience in the OOH industry, Ben has held senior leadership roles across global agencies and media organizations, including Global Head of OOH Media at dentsu International.
Based in Singapore, he now leads billups’ expansion and innovation efforts across the APAC region, helping brands and agencies unlock the full potential of data-driven, technology-powered OOH advertising.
Ben Milne
CEO - APAC | billups
Sean Fitzpatrick is widely considered to be one of the greatest rugby players of all time. A dominant presence at the position of hooker, and renowned for his consistent all-encompassing displays, his remarkable durability saw him accumulate a world record 63 consecutive test appearances for New Zealand.
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An outstanding and highly-regarded public speaker, Sean provides motivational and leadership advice, with insights from his rugby and media careers.
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During a long and glittering career, Sean featured at club and international level, for Auckland and the All Blacks respectively. He won countless accolades on both fronts, including 8 National Provincial Championships and a World Cup. Six years into his professional career, Fitzpatrick was bestowed the honour of the New Zealand captaincy, serving as leader of one of the world's finest sports teams. Sean remained in the post until his retirement in 1997 and is lauded as one of New Zealand's top 10 players in history.
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He was granted New Zealand's Order of Merit in 1997 for services to rugby.
Sean Fitzpatrick
All Blacks Captain + Rugby Icon, Presented by Essential Talent
I’m a seasoned business consultant and CPA with 40+ years of experience helping organizations align financial management with growth strategy. My career has spanned accounting, finance, and sales leadership—working with agencies and businesses to optimize operations, improve profitability, and drive measurable results.
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As Principal of MHM Enterprises LLC, I partner with advertising and marketing agencies to streamline financial operations, implement KPI-driven reporting, and strengthen management processes. Previously, I spent over two decades with Advantage Software Company (now Simpli.fi), leading consulting and sales across North America and generating more than $10M in financial management software solutions.
Earlier in my career, I served as CFO and Controller for multi-million-dollar organizations, overseeing complex accounting operations and leading teams of 80+. These experiences gave me a unique perspective at the intersection of finance, strategy, and operational efficiency.
Mike McGee
Workamajig
Vivian Yong began her advertising career in 1999, working at M&C Saatchi and Ogilvy & Mather in Hong Kong. She then moved to London, where she became an art & cultural columnist for Hong Kong readers. In 2012, she joined W+K Shanghai as a creative director, bringing with her a multicultural background and a unique global and local perspective.
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She has honed this into an expertise for creating integrated campaigns for global brands such as Nike, BMW, Levi's, Corona, and HP Omen. And she was the leading force behind one of the socially most successful campaigns for Tiffany and Ikea, which remarkably grew their fanbase and engagement.​​
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Since Vivian took the helm as Executive Creative Director, the office has experienced significant growth not just in size but also in the diversity of talent and clients. Her creative leadership was the driving force behind Nike's hugely successful woman campaigns and its first Chinese New Year campaign. She was honored as one of the “11 Global Creative Leaders Shaping the World’s Most Innovative Marketing” by Adweek in 2020 and ‘Women to Watch Greater China 2021” by Campaign Asia.
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In 2023, she was named Chief Creative Officer, overseeing creative output for W+K Tokyo, Shanghai, Seoul and Singapore.