Pablo Carlier leads the Data Analytics & AI business for Spain & Portugal with Google Cloud.

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A telecommunications Engineer from the Universidad Politécnica de Madrid, Pablo previously worked in technology companies like HP and Cisco before joining Google in 2017.

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Since then, he has managed different international teams both in the Partner and Data Analytics & AI organization.

SAM IS AN EXPERT IN UNCERTAINTY AND IS DEDICATED TO HELPING PEOPLE NAVIGATE CHANGE AND TURN FEAR INTO OPPORTUNITY.

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Sam’s mission is to equip people with the tools needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead others to become Uncertainty Experts themselves. Sam is the author of the international best-seller and "modern life-bible" Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio.

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Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others.

Antoine studied politics and sociology at Sciences Po Paris and — failing to find a job after his degree — founded Rosbeef! in 2006 with business pal Frans McCabe.

Together they made Rosbeef! one of the hottest agencies in France, many many times locally and international awarded (Agency of The Year, Epicas… and our very own WPI Perfect Partner).

Bad surfer, sole French baseball player, failed rockstar: Antoine is by chance good with brand strategy, which is a relief since he lives in Paris where the waves are rare and the brands in need of good creative stuff numerous. Cultivating a strong challenger spirit and approach, he loves helping new brands emerge and grow fast as well as mature brand rebirth and find brand love again. Antoine is true a team player, always looking for more opportunities to collaborate on new clients, new territories, new playgrounds.

Privately: Antoine is 42 years old, married and father of 2 beautiful kids and an even more beautiful labrador.

Kelly Heilpern, Ammunition's Chief Strategy Officer, spearheads digital transformation and media planning while crafting innovative strategies for clients. With a background in both agency and brand-side marketing, Kelly's expertise shapes the agency's direction, fuels its growth, and ensures success for clients and internal teams.

Beginning her career managing agencies on the brand side, Kelly quickly adapted to the agile environment of agencies. She joined Ammunition in 2017 as its first employee, and since then, the agency has rapidly grown, earning recognition as one of the Southeast's fastest-growing agencies by Inc. Magazine in 2024 and in Atlanta by the Atlanta Business Chronicle for four consecutive years. Ammunition's dedication to innovation shines through in its diverse portfolio, which includes brands such as LG, Mitsubishi Electric, Georgia-Pacific, Children's Healthcare of Atlanta, and The Atlanta Hawks.

Marta has a Degree in Journalism and a Master in Digital Marketing.

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She has 19 years of experience in Marketing and Corporate Communication, and more than 15 years in Financial services, leading marketing teams and collaborating with both creative and media agencies in Spain, the United Kingdom and the Netherlands.

A former management consultant at Peppers & Rogers Group, Ben has 25 years of communications experience and has planned campaigns for clients such as Astrum Solar, the Centers for Disease Control, Gaylord Hotels, Gulfstream, IMAX, Intel, Marriott, Segway, and SolarCity, where his team helped the company triple market share.

For the U.S. Postal Service, Ben stood up a business-lead program that has generated more than $1.9 billion in shipping revenue since inception. He publishes national columns on advertising technology for Bloomberg Businessweek and Digiday, and has been quoted in Fast Company, Fortune, MSNBC, Slate, The New York Times, The Wall Street Journal, and Xinhau, the news agency of the People’s Republic of China. When not planning campaigns, Ben is an avid cyclist and photographer.

Nils has spent more than 20 years in the advertising and design industry working across a spread of the most recognised and influential agencies in London. He was voted into ADWEEK's coveted Creativity 100 and was named the No.1 creative person in advertising globally by Business Insider.

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Nils is also the founder of the fastest-growing start-up in advertising history, Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme, a creative studio building brands that people in the real world actually wish existed. ​​

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Uncommon has been awarded Creative Agency of The Year and Independent Agency of the Year by Campaign Magazine multiple times, International Agency of the Year by Ad Age, Creative Circle’s Agency of the Year for the second year running, were the only British studio listed as one of Fast Company’s Top 10 companies in Advertising globally, and has received several Cannes Lions awards for their work on British Airways and Nike.  

A leader in the field of experiential technology marketing. He has successfully transformed Boogie Studio into a multidisciplinary experiential multimedia studio called BLVD-MTL, which has experienced significant growth in terms of personnel and large-scale projects. Under his leadership, BLVD-MTL has opened multiple studios and has welcomed renowned clients such as Cirque du Soleil, Céline Dion, the Montreal Canadiens, MasterCard, and museums such as the Aviation Museum in the United States, the Cosmodome, the McCord Museum, and the Montreal Insectarium.​

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He has won several awards including Cannes Lions, Clio Award, Marketing Award, ADC, IDEA/CREA, and Numix Award. With nearly 25 years of experience, he is recognized for his leadership, efficient production vision, and ability to build high-performing teams.

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Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master’s Degree in Marketing & Management.

With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency. In 2004, Tracey founded her first software company, Sohnar, opening offices internationally. Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014. 

Not one to rest on her laurels, Tracey saw an opportunity to solve what she calls The Pricing Problem, not just in agencies but for all professional services businesses: thus, SCOPE Better was born. 

SCOPE Better is a Pricing Platform for Professional Services businesses. With its suite of powerful tools, SCOPE Better helps companies to solve The Pricing Problem in their business by giving them control and visibility over their pricing.

Tracey is a passionate advocate of smarter business practices and connected process. She’s an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for.